Ad Tech Ecosystem: Taboola

Qualifications

There are no clearly stated minimum requirements to use Taboola. Publishers who wish to get started can do so by signing up on the website or by contacting a representative via the informational form on the website.

Benefits for Publishers

As one of the largest content discovery and native advertising platforms available, Taboola offers a long list of benefits to both publishers and advertisers. 

The primary benefit is the platform’s ability to connect readers and site visitors through advanced targeting and retargeting capabilities. Publishers can use Taboola’s tools and tech to reach readers and guide them through a funnel as they browse the internet across different sites and channels.

Other useful tools include automated bidding to limit operational inefficiencies and improve revenue optimization, and traffic management to increase the flow of quality traffic to your site and ads. 

Some of Taboola’s highest-rated features include its usability and support. It also has well-regarded distribution features, access management controls, and collaboration support tools which makes working across teams simple and effective.