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Ad Tech Ecosystem: Verve
What is Verve?
Verve is an SSP that delivers programmatic advertising solutions to both publishers and advertisers. The platform’s focus is on increasing privacy and ad quality.
All About Verve
Qualifications
Verve has a comprehensive outline of publisher content guidelines to help expedite the approval process. These guidelines include classifications for prohibited content and restricted content. For publishers who may deal with restricted content, be sure to refer to the guidelines before applying to improve your chances of being approved.
Benefits for Publishers
Verve provides publishers with access to premium global demand. With over 85 DSPs, 5,000 advertisers, and strong global demand partnerships, the platform is an ideal ecosystem in which to grow your revenue.
Verve places an emphasis on ad quality with its complimentary, buffer-free ads that are selected for relevance and suitability. By focusing on ad quality, Verve helps publishers enhance user experience and engagement, which improves the value of their inventory.
Verve Reviews
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Verve received a 3.5 out of 5 stars on G2. However, the feedback they have received has been minimal, as they have no reviews on their TrustRadius profile.
That being said, they have some pretty large clients who have sent reviews through their company website. A representative from Coca-Cola said the company was great to collaborate with, and that the Verve team helped their campaign exceed expectations.
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