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Ad Tech Ecosystem: VRTCAL
What is VRTCAL?
VRTCAL is an open SSP designed to provide a seamless connection between publishers and advertisers by facilitating opportunities for stronger direct relationships through innovative use of technologies.
All About VRTCAL
Qualifications
Publishers who want to work with VRTCAL only need to sign up for an account on the company’s website.
There are a few important things to note for ensuring your account gets approved quickly. First, review the company’s publisher policies before applying and confirm your compliance. Second, be sure to include the most relevant and accurate contact information available to you, as the company needs to verify your ownership before your account can be approved.
Benefits for Publishers
VRTCAL provides a unique set of features and benefits that are all engineered to help publishers boost the value of their inventory. Some of these features include a premium marketplace, SDK, a wide range of mediation types, open real-time bidding, and a series of innovative technological tools.
Publishers can take advantage of the VRTCAL platform to streamline multiple processes relating to web and mobile monetization, and app mediation. The company’s architecture is sophisticated and allows you to significantly improve your efficiency.
VRTCAL Reviews
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Unfortunately, VRTCAL has no profile on reviewing platforms G2 or TrustRadius. And, while there is limited information about the companies they partner with on their website, they do have a track record of growth. The company was named by The Financial Times in their list of fast-growing companies in the US. It was also ranked on Deloitte Technology’s similar list.
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