Ad Tech Ecosystem: Wunderkind

Wunderkind

What is
Wunderkind?

Wunderkind is one of the largest marketing solutions providers on the market. The company boasts that its people-focused audience development approach makes its publisher solution — Wunderkind for Publishers — one of the best-performing solutions.

All About
Wunderkind

Qualifications

There are no stated traffic requirements to work with Wunderkind. The platform also doesn’t charge a setup fee for entry-level publishers. That being said, Wunderkind doesn’t offer a free trial. 

To get started with the solution, fill out the contact form on the website to meet with a representative and learn more about pricing options.

Benefits for Publishers

Publishers working with Wunderkind enjoy measurable results: 5-10X more email submissions, 10% more consumer marketing revenue, and an average CMP of between $10 and $12.

This is because of Wunderkind’s audience-first approach that segments the highest-value visitors to help you build a better email list, improve subscription numbers, and optimize your revenue strategies.

These segmentation capabilities allow you to simplify the ad viewing experience for visitors by presenting the right visitors with streamlined high-value action options. Once a user has interacted with your content or an ad, Wunderkind’s technology gathers instant data and compiles reports. These reports are powered with real-time and historical insights to ensure your team best understands how to reach the right audience.

Wunderkind
Reviews

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Some of the largest publishers in the world use Wunderkind, including Reader’s Digest and Refinery29. The company is a 2023 Winter Leader at G2, earning an excellent rating of 4.7 out of 5 stars. 

On TrustRadius, however, the reviews tell a different story. The company has only a 3.9 out of 10-star rating, with reviewers noting a lack of support from the Wunderkind team.

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