Playwire Named Recommended Monetization Partner for Publishers Transitioning from PubMatic OpenWrap

Following a rigorous vendor evaluation process, PubMatic selects Playwire's RAMP platform as the preferred destination for OpenWrap publishers seeking a new ad monetization home

BOCA RATON, Fla. — June 23,2026 — Playwire, the ad technology company behind the RAMP monetization platform, today announced it has been named a recommended partner by PubMatic for publishers transitioning off the OpenWrap header bidding wrapper following its upcoming discontinuation.

The selection followed a thorough evaluation process in which PubMatic assessed multiple platforms against a demanding set of criteria: technical platform maturity, publisher support infrastructure, demand quality, onboarding capability at scale, and the depth of tools available to publishers across different sizes and sophistication levels. Playwire's RAMP platform met the bar across every dimension.

"This isn't the kind of recommendation that comes from a handshake," said Anthony Berrena, President of Playwire. "PubMatic put serious rigor into this evaluation, and we're proud that RAMP came out as the right solution for their publishers. We've been building toward this for nearly two decades, and this is a strong signal that the platform speaks for itself."

A Platform Built for What Publishers Truly Need

RAMP is Playwire's flagship monetization platform, purpose-built to give publishers maximum revenue without the ad tech headache that typically comes with it. Unlike most platforms that force publishers into a single operating model, RAMP offers two distinct service paths — both running on the same underlying infrastructure, the same demand relationships, and backed by the same 150-plus person team.

RAMP Self-Service puts publishers directly in control, with granular visibility and configurability down to the bid level. The platform's AI-powered Revenue Intelligence algorithms optimize across more than 1.2 million price floor rules simultaneously, while publishers retain the ability to override, test, and customize any element of their strategy. For technically-minded publishers who want to own their stack, without building it from scratch, Self-Service offers enterprise-grade control without the enterprise complexity.

As a publisher who recently migrated to the RAMP Self-Service platform put it,: "I'm seeing CPMs I haven't seen in two to three years. I think the AI-driven floor pricing, the way the ads load in to improve viewability, the header wrapper technology. Any number of those things are contributing to it, and we're only two weeks in."

RAMP Managed Service delivers a fully hands-off ad operation, where Playwire's yield experts manage every element of a publisher's ad stack, from header bidding optimization and price floor strategy to layout recommendations and demand partner management. Publishers on Managed Service have consistently seen revenue increases of 20 to 30 percent over previous setups, often within the first month of going live.

Both paths include access to Playwire DIRECT, the company's global direct sales team, and the Flex Suite, a library of high-impact ad formats that command significantly higher CPMs than standard display units.

What the Transition Looks Like for OpenWrap Publishers

For publishers currently running on OpenWrap, the path forward with RAMP is built for speed. Most publishers are fully operational on the platform within weeks of starting the onboarding process. Playwire's solutions engineering team handles the technical integration, and publishers gain immediate access to real-time analytics from day one: no 24 to 48 hour reporting delays, no black boxes.

The transition preserves what was working. Publishers keep their existing demand relationships, bring their own bidders if preferred, and gain access to revenue maximizing tools.

"The biggest fear publishers have when switching infrastructure is losing revenue mid-migration," said Jayson Dubin, CEO of Playwire. "We've done this enough times to know how to make that a non-issue. The platform proves its value quickly, and the migration doesn't have to be painful to get there."

About Playwire

Playwire is an ad technology company that exists to help web publishers maximize their earnings. Founded nearly 20 years ago and trusted by more than 1,000 publishers, from independent sites to enterprise media networks, Playwire's RAMP platform combines proprietary AI and machine learning, premium demand access, and a 150-plus person team of yield and ad operations experts.

RAMP offers publishers two paths to monetization: a fully managed service where Playwire runs the ad operation end to end, and a self-service platform where technically sophisticated publishers control every variable themselves. Both paths run on the same infrastructure, the same demand relationships, and the same commitment to quality, performance, and transparency.

Playwire is headquartered in Boca Raton, Florida, with a global footprint spanning the US, Canada, UK, Australia, and Southeast Asia.