When you've been revolutionizing ad tech for over a decade, promoting from within isn't just smart succession planning, it's recognizing the leaders who've been driving that revolution from day one.

Anthony Berrena-headshotToday, we're thrilled to announce that Anthony Berrena has been promoted to President of Playwire, effective immediately. For those who know Anthony's track record over his nearly 14 years with the company, this isn't just a well-deserved recognition, it's the natural evolution of leadership that's been shaping our industry-leading platform all along.

From Ground Floor to Corner Office: The Berrena Journey

Anthony joined Playwire when the ad tech landscape looked vastly different. Header bidding was still a pipe dream, programmatic was finding its footing, and publishers were largely at the mercy of basic ad networks. Fast-forward through 13 years and 10 months (but who's counting?), and Anthony has been instrumental in every major milestone that's made Playwire the revenue amplification powerhouse it is today.

His journey from Business Development through VP, SVP Global Revenue, and most recently Chief Revenue Officer, mirrors Playwire's own evolution from ad tech startup to industry-leading monetization platform. It's the kind of organic growth story that happens when someone doesn't just adapt to change, they drive it.

"Anthony has played a critical role in shaping our strategy, scaling our operations, and driving meaningful growth across all areas of the business. His leadership, commitment, and deep understanding of our industry have made a lasting impact — not just on the company's performance, but on our culture and how we work together." - Jayson Dubin, CEO, Playwire

What This Means for Publishers and Partners

For our publisher partners, Anthony's promotion signals continuity in the strategic vision that's delivered consistent revenue growth across our network.

His track record speaks volumes: during his tenure as CRO, Playwire has been recognized as Best Monetization Platform for Publishers twice, maintained industry-leading payment reliability (recently acknowledged by OAREX), and consistently delivered on promises in an industry notorious for overpromising and underdelivering.

But perhaps most importantly for our technical audience, Anthony understands that sustainable growth comes from backing up bold claims with bulletproof execution. It's one thing to promise revenue increases; it's another to consistently deliver them through sophisticated yield optimization, cutting-edge machine learning algorithms, and a relentless focus on publisher success.

The Strategic Vision Forward

As President, Anthony will be expanding his oversight of day-to-day operations while helping guide Playwire's strategic direction across three critical areas:

Global Expansion: Building on our international momentum while maintaining the high-touch, partner-focused approach that sets us apart from volume-focused competitors.

Platform Innovation: Continuing to push the boundaries of what's possible in ad tech, from our Revenue Intelligence® algorithms to next-generation monetization solutions that haven't even been imagined yet.

Partnership Excellence: Ensuring that every publisher, from enterprise portfolios to premium single-site operations, receives the strategic support and technical expertise that drives real revenue growth.

Industry Recognition Meets Operational Excellence

The timing of this promotion couldn't be more fitting. While Anthony celebrates this milestone, he's also seeing the fruits of years of strategic partnership building. Just last week, he shared feedback from a publisher who completed an exhaustive RFP process involving multiple competitors before choosing Playwire, and the results validated every promise made during the selection process.

In an industry where publishers regularly receive 10-15 vendor emails daily, all promising double-digit revenue increases, Anthony and the Playwire team have built something rarer: a track record of actually delivering on those promises. 

As one industry friend joked, "If every vendor says they can beat the last one by 15%, should I just switch quarterly and be 60% better by year-end?" The answer, obviously, is to find the partner who delivers sustained growth instead of chasing quarterly quick fixes.

What Hasn't Changed (And What That Means)

While Anthony's title has evolved, his core focus remains laser-sharp: ensuring that Playwire continues to be the partner that publishers can trust to amplify their ad revenue while preserving the user experience that keeps their audiences engaged.

This promotion represents strategic continuity rather than strategic disruption. The yield optimization methodologies, direct sales relationships, and technical innovation that have made Playwire a leader aren't changing, they're being accelerated under Anthony's expanded leadership.

Looking Forward

The ad tech industry is notorious for its complexity, its broken promises, and its tendency toward vendor fatigue. What Anthony's promotion represents is the opposite: sustained leadership, proven results, and a commitment to partnership over quick wins.

For publishers still optimizing header bidding stacks manually, struggling with yield management complexity, or simply tired of monetization partners who overpromise and underdeliver, Anthony's elevation to President signals that Playwire's commitment to your success isn't just marketing speak, it's organizational DNA.

Congratulations, Anthony. The industry needs more leaders who understand that sustainable growth comes from lifting up your partners, not just padding your own revenue. Here's to the next chapter of revolutionary ad tech innovation.

 

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