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The Playwire Blog

Featured

What are the Best Ad Networks for Apps?

June 1, 2024

Key Points Mobile publishing is the only place in digital advertising where ad networks still function as critical parts of the ecosystem. Because most app ...

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The Two-Track Web Is Here: What Publishers Need to Do Now Read more

The Two-Track Web Is Here: What Publishers Need to Do Now

May 18, 2026

AI Content Farms Are Growing Fast. Here's What Publishers & Advertisers Risk. Read more

AI Content Farms Are Growing Fast. Here's What Publishers & Advertisers Risk.

May 11, 2026

Sports Publisher Ad Revenue Optimization: Why the Sports Playbook Is Different Read more

Sports Publisher Ad Revenue Optimization: Why the Sports Playbook Is Different

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IAB Europe's Supply Chain Transparency Map: What 383 Questions Mean for Publishers Read more

IAB Europe's Supply Chain Transparency Map: What 383 Questions Mean for Publishers

May 1, 2026

The New Power Struggle: How DSPs, SSPs, and Publishers Are Repositioning in the Curation Era Read more

The New Power Struggle: How DSPs, SSPs, and Publishers Are Repositioning in the Curation Era

May 28, 2025

How to Deal With Invalid Traffic (IVT) Read more

How to Deal With Invalid Traffic (IVT)

May 16, 2025

Ad Calls Per Pageview: Find the Balance for Maximum Revenue Read more

Ad Calls Per Pageview: Find the Balance for Maximum Revenue

May 14, 2025

Unique Data Is the New Currency: How Publishers Can Leverage First-Party Data for Curation Read more

Unique Data Is the New Currency: How Publishers Can Leverage First-Party Data for Curation

May 5, 2025

Revenue per Engaged Minute: The Metric That Measures Quality Attention Read more

Revenue per Engaged Minute: The Metric That Measures Quality Attention

May 1, 2025

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