We believe in a revenue share model to ensure we are both sitting on the same side of the table. Having been in business for more than 15 years and having tried all kinds of models, we have seen this is the best way. If you look at the landscape of providers including SSP, DSP, exchanges, and events in some case management platforms, they have one interest in mind: to extract as much as they can from you. Playwire is the only company providing you with the technology, manpower, and size to demand more and get your seat at the table. By working on a revenue share methodology, it allows us to be partners, so when you make more money so do we.