Revenue Intelligence® Amplifies Ad Revenue

Demand more revenue on every impression.

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Defining Revenue Intelligence®

Rev·e·nue In·tel·li·gence

[ˈrevəˌn(y)o͞o inˈteləjəns]

noun

The art and science of maximizing revenue from existing sources making millions of micro-setting adjustment decisions on each ad impression.

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A single impression means Millions of Decisions

By treating each page load (and the many variables associated with it) as a unique experience, and toggling settings that affect ad revenue, {RI} drives major increases in ad revenue.

 
1000
User Data Values

There are thousands of different user data points that can affect the value of an impression including interests, bounce rates, session duration, click rates, and more.

 
500
Variables

Multiply that by hundreds of different variables that can affect ad revenue and placement like refresh count, browser, device type, geographic location, and more.

 
100
Settings to Adjust

Multiplied by hundreds of different settings you can tweak to maximize revenue on the many tools across the ad tech stack like price floors, refresh rates, timeouts, bidder order, and more.

Creating
1
Decisions

Resulting in millions of different decisions that can be made on each impression, each adding incremental revenue to your CPMs.

How {RI} is Amplifying Your Revenue

Price Floor Controller (PFC)

RAMP®'s built-in Price Floor Controller automatically sets price floors on a per-impression basis, to the tune of 1.2 MILLION price floor changes per day, to ensure you get maximum CPMs on each impression.

About the PFC

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Header Bidding Settings

There are hundreds of settings that can be changed on your auction to maximize revenue. Instead of static settings, {RI} tweaks header bidding settings on each ad call to get the most out of your auction.

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Cost Reduction

Every tool in the ad tech stack comes with fees. We put machine learning to work to selectively reduce ad fulfillment costs in situations where it isn't helping add incremental revenue.

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{RI} Drives Maximum Revenue for You

Using the power of AI and Machine Learning, Revenue Intelligence® algorithms mine the data to come up with optimal combinations of settings to tweak on each and every impression to maximize your CPMs.

REVENUE INTELLIGENCE® INCREASES AD REVENUE BY 490%

We saw results immediately and have seen both premium demand and programmatic revenue from their killer combination of direct sales and full-stack revenue amplification.
David Larkin
Strategy and Business Development

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Case Study

490%

Increase in ad revenue.

Web + App

{RI} amplified revenue.

The {RI} Revenue Intelligence® Engine

The intersection of human and machine intelligence.

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Trusted by 700+ web & app Publishers

Letterboxd
eFHUB
Enthusiast Gaming
Bulbapedia
Brick Fanatics
POGO
Rajah
Univision
Saveur
Walkscore
Muscle & Fitness
Der Die Das
SmarterTravel
Omni Calculator
Rent.com
GTPlanet
Sparknotes
Kidoodle
Jamie Oliver
Popular Science
Redfin
LCPDFR.com
Android Authority
Outfit7
Zigazoo
Recurrent
The revenue impact that Playwire delivered was truly incredible. With such a smooth setup, we were blown away with the full solution they brought to the table from direct sales, revenue amplification to analysis.
Brenan Klain
CMO at Chess.com
Our relationship with Playwire started two years ago and since day one, we have seen an impact on our revenue through better direct sales management, yield management and management of our ad stack.
Abhi Arya
Co-Founder of Sandbox & Co.
We saw results immediately and have seen both premium demand and programmatic revenue from their killer combination of direct sales and full-stack revenue amplification.
David Larkin
Strategy and Business Development at Letterboxd
Switching to Playwire has effectively increased our ad revenue by about 50%.
Jah Raphael
Owner and Founder, Raider.IO
I can’t overstate how important the data provided by RAMP®’s Advanced Yield Analytics is for me as a publisher. It is something I’ve never seen before but always wanted. Now that I have it, I feel like I have been flying blind for the past 21 years.
Jordan Greer
Owner, GTPlanet

AMPLIFY YOUR AD REVENUE

Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.

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