2 Minute Read

NEW YORK, NY, May 12, 2021Playwire, a global technology company specializing in revenue amplification for publishers and app developers, announced today that the company is partnering with Android Authority. Android Authority is a leading global technology-focused publication that reaches over 100M early adopters, tech enthusiasts, and in-market shoppers each month.   

“We selected Playwire for their best-in-class platform and expertise in ad monetization. Playwire’s deep understanding of revenue optimization and tremendous respect for user experience has allowed us to both maintain the high integrity of our site for our audience and grow our ad revenue stream.  Playwire provides a full solution for our company and unparalleled service,” said Brian Dresher, VP of Strategy & Business Development at Android Authority

Playwire’s portfolio includes some of the world’s top influential Gaming, Entertainment, and Kids publishers but this new partnership expands into the technology vertical with Android Authority. Playwire brings a best-in-class monetization offering combined with curated and unique demand leveraging the relationships of Playwire’s global sales team. This results in a premium user experience all the while delivering higher yields by utilizing Playwire’s exclusive ad tech platform RAMP and proprietary {RI} Revenue Intelligence®

Within a short period of time since the partnership initiated in March, Playwire has increased Android Authority’s ad quality and decreased their page load time making their site 20% faster with Playwire’s ad tech. Android Authority’s pageview RPM has also increased 58% on average to that of their previous ad stack implementation, and without compromising the accessibility of the editorial content that its high intent tech audience consumes.

“Playwire is elated to welcome Android Authority to our exclusive network of partners. Android Authority and Playwire both share in our love of technology and our passion to demand more within this ever-evolving space.'' said Jayson Dubin, CEO of Playwire.

About Android Authority 

Android Authority is a leading global technology-focused publication that reaches over 100M early adopters, tech enthusiasts, and in-market shoppers each month. Tech-savvy consumers look to Android Authority for the latest industry news, hot deals, latest device reviews, and boots-on-the-ground reporting from veterans of the tech sphere. For more information, please visit https://partners.androidauthority.com/.

About Playwire

Playwire is a global revenue amplification company with the knowledge and technology content owners need to maximize revenue. The company’s portfolio includes management of over 250 billion auctions per month, serving 32 billion video and display ads, and streaming 1.5 billion minutes of video each month. Playwire’s exclusive partner relationships help brands to connect and engage with their desired audiences safely and authentically. Playwire is headquartered in Boca Raton, Florida, with business operations and satellite offices spanning from San Francisco to Singapore. For more information, please visit playwire.com.