Playwire Salutes EVP of EMEA & APAC Sales, James Haley, for 10 Years

A global technology company specializing in revenue amplification for publishers and content creators, Playwire has built its success piece by piece, brick by brick, over the past decade and a half by building the very best team in the business. Now, more than ever before, Playwire is growing exponentially, which wouldn't be possible without the support of a variety of extraordinary Playwire team members including EVP of EMEA & APAC Sales, James Haley

Get to Know James

A member of the Playwire team for nearly 10 years, James was quite literally employee number 1 in Europe. Fast forward one decade and he now oversees all major markets outside of the United States and Canada for Playwire. More specifically, as the EVP of EMEA & APAC Sales, James leads Playwire's EMEA and APAC sales divisions with the sole purpose of driving higher ad revenue for publishers that have global inventory. 

Further breaking down his role, James' long term goals and responsibilities are to drive sales strategy across all countries as well as ongoing recruitment to help find the right team members to help continue driving revenue for our publishers. His day-to-day function, at it's core, is to assist in managing our sales team overseas so we may continue developing and growing our incredible direct sales team and continue offering global direct demand to help drive CPMs and increase revenue. 

When asked what his favorite part about Playwire was, James gave two responses. The first being, "Offering a broad range of publishers, formats and custom ad solutions to our clients, but at the same time ensuring we keep the publisher at the forefront." His second response, "Culture. Being surrounded by like-minded coworkers that constantly demand more from each other." 

When asked to describe James as an employee, Playwire CEO, Jayson Dubin, said, "James encompasses all the qualities and core values that Playwire stands for. He is able to get s#!t done, solve problems and is a team player. There is no one better you want running a division for you." 

Congratulations and Thank You for 10 incredible years with team Playwire, James. Cheers to many, many more successful years ahead! 

About the Series: Meet the People Powering Playwire

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About Playwire

Playwire is dedicated to helping publishers and app developers accelerate their business by amplifying ad revenue and operating more efficiently. The company’s portfolio includes management of over 700 publisher properties, serving 70 billion impressions, and streaming more than 1.5 billion minutes of video each month. With ad monetization operations in more than a dozen countries, Playwire’s exclusive ad network publisher and partner relationships help brands to connect and engage with their desired audiences safely and authentically.