2 Minute Read

MIAMI, FL, July 2, 2021Playwire, a global technology company specializing in revenue amplification for publishers and app developers, announced today that AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, selected them for the 2021 Programmatic Power Players list.  The Programmatic Power Players list showcases the best agencies, tech providers, and partners in the business. 

Playwire will now be part of this exclusive list two years in a row, as they were selected in 2020 as well. Their offering is unique in that they support both direct and programmatic demand and offer custom ad creations supported across a wide range of verticals, including gaming, entertainment, and perhaps the most difficult — kid’s content. Supporting some of the largest brands in the business from Lego, Mattel, Walt Disney, and Hasbro, they are renowned for demanding more for their partners with one of the most extensive COPPA and Tag Fraud Certified inventory worldwide. 

The Programmatic Power Players companies were chosen from hundreds of highly competitive award submissions selected by a team of judges that include the industry's greatest thought leaders, who carefully reviewed each entry and evaluated it based on the strength and breadth of its offerings, it's documented case studies and client references. 

“We are honored to be chosen again this year by AdExchanger to be part of this distinguished list. AdExchanger is an influential driver in the industry,” said Jayson Dubin, CEO of Playwire. “We've been continually working hard to improve our technologies to maximize revenue, and being part of this list again is a testament to the value we provide to our partners.

 

About AdExchanger

Founded in 2008, AdExchanger is an award-winning integrated media company – which includes publishing and three large industry conferences devoted to the data-driven, digital marketing space.  The company produces Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology and two bi-coastal, leading conferences in programmatic media, known as PROGRAMMATIC I/O.  In 2017, AdExchanger was acquired by Access Intelligence, a business-to-business media and information company serving the media, PR, broadcasting & cable, healthcare management, defense, chemical engineering, satellite, and aviation markets.  For more information, visit www.adexchanger.com.  

 

About Playwire

Playwire is a global revenue amplification company with the knowledge and technology content owners need to maximize revenue. The company’s portfolio includes management of over 250 billion auctions per month, serving 32 billion video and display ads, and streaming 1.5 billion minutes of video each month. Playwire’s exclusive partner relationships help brands to connect and engage with their desired audiences safely and authentically. Playwire is headquartered in Boca Raton, Florida, with business operations and satellite offices spanning from San Francisco to Singapore. For more information, please visit playwire.com.