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As a National Partner of BBB National Programs, Playwire will collaborate closely with its Children’s Advertising Review Unit.

 

NEW YORK, NY, March 16, 2021 — Playwire, a global technology company specializing in revenue amplification for publishers and app developers, announced today that the company is now a National Partner of BBB National Programs and a collaborator within their Children’s Advertising Review Unit (CARU). CARU’s mission is to protect children from deceptive or inappropriate advertising in all media and to ensure that, in an online environment, children’s data is collected and handled responsibly. In 2001, CARU was approved by the FTC as the first Safe Harbor Program under the Children’s Online Privacy Protection Act. 

”We are very excited to welcome Playwire as a BBB National Programs National Partner,” said Dona Fraser, SVP, Privacy Initiatives, BBB National Programs. “In doing so, Playwire is demonstrating its strong belief in a philosophy of industry self-regulation that is paired with meaningful accountability mechanisms that lead to better outcomes for businesses and consumers.”

As a National Partner, Playwire will be a leader in collaborating with peers and subject matter experts to develop new guidelines, policies, and initiatives related to data privacy and consumer protection. Working with regulators, publishers, and advertisers, Playwire strengthens its ability to protect kids while enabling advertisers to reach children in a compliant and age-appropriate manner. 

For over a decade, Playwire’s Kids Club solution has kept millions of kids safe online. Playwire’s suite of the kids’ safe suite of technologies safely monetizes mobile apps, OTT streaming platforms, websites, and desktop applications for leading brands like Kidoodle TV, ABCYA.com, Sandbox, Fun Brain, TeacherVision, and Math Playground. Child-focused publishers and brands trust Kids Club’s diligent team who ensure ads are relevant and appropriate for all ages.

“We are committed to providing the best, kid-friendly advertising solution for publishers whether its mobile apps, OTT streaming platforms, websites, or desktop applications globally,” shared Jayson Dubin, CEO and Founder of Playwire. “This national partnership is just one of the steps we are taking to ensure we have the best resources and expertise possible to protect children’s privacy while empowering the advertisers and publishers we work with.”

 

About Playwire

Playwire is a global revenue amplification company with the knowledge and technology content owners need to maximize revenue and grow their audiences. The company’s portfolio includes management of over 450 websites, serving 25 billion video and display ads, and streaming one billion minutes of video each month. Playwire’s exclusive partner relationships help brands connect and engage with their desired audiences in a safe and authentic manner. Playwire is headquartered in Deerfield Beach, Florida, with business operations and satellite offices spanning from San Francisco to Singapore. For more information, please visit playwire.com.

 

BBB National Programs

BBB National Programs is where businesses turn to enhance consumer trust, and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs. It continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org.