OrangeGames partners with Playwire Media for exclusive representation of Australian media – Deal strengthens Playwire’s market reach by nearly fifty percent

Playwire Media, the largest representation firm for reaching gaming and entertainment enthusiasts online, today announced a new partnership with OrangeGames, a leading developer and publisher of gaming content. Playwire Media will exclusively represent OrangeGames’ video, high impact display and custom executions advertising inventory in Australia, as well as assisting with their ad inventory in the US and UK. This partnership represents their endeavor to serve quality publishers in the kids and gaming verticals all the while giving brand partners access to the young and influential audience they’re looking for in Australia.

With the addition of OrangeGames to an already impressive roster of publishing partners in the Australian region, this partnership increases Playwire’s reach in this market by nearly fifty percent. The properties included in the agreement are Kizi, Yepi, Bgames, Hello Kids and FunnyGames.

“By working together with Playwire, we are able to show advertisers our premium inventory and the options that we are able to offer them,” said Jacqueline Helversteijn, OrangeGames. “Playwire has a vast knowledge of the gaming and entertainment market in Australia and will bring our presence in the region to a much higher level.”

In Australia, the nearly six and half million moms have $132 billion in purchasing power. With OrangeGames’ 160 million monthly active users across their entire casual gaming portfolio of 225 apps and websites, their audience of primarily moms and kids makes their portfolio of sites extremely desirable to advertisers looking to reach this powerful market.

“This partnership catapults our kids reach in Australia to new heights and solidifies our APAC presence,” said John Martin, Global Business Development Manager, Playwire Media. “What OrangeGames does best is engaging a captivating kids audience. Their owned and operated properties give our advertisers access to exactly the type of audience and premium ad inventory they’re trying to reach the most.”

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About Playwire Media
Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the gaming and entertainment verticals. Ranked by comScore as the largest rep firm for reaching gaming and entertainment enthusiasts online, their three publishing brands (GameZone Group, NowPlaying Entertainment, and Kids Club) provide a well-rounded digital entertainment offering for advertisers looking to target their audiences during their online leisure activities.

Playwire Media’s family of digital entertainment websites is one of the largest in the world, comprised of more than 70 industry-leading brands. The exclusive nature of the company’s relationship with their partners allows them to provide highly customized, site-specific, and channel-wide advertising solutions for publishers and marketers alike. The company’s community has over 250 million unique visitors monthly in all 195 countries. Playwire Media is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe. For more information, please visit and on Twitter @playwire.

About OrangeGames
OrangeGames is a strong and growing multi-discipline digital content company. They were founded through the merger of many well-known brands in the gaming and advertising industry. OrangeGames focuses their activities on different disciplines including advertising, producing games and the publishing of content on web and mobile.

Through their own publishing power and together with their network of partners they reach more than 150 million people worldwide every month.

OrangeGames has offices in various locations around the world with their headquarters in Amsterdam, Netherlands.