Petrovic brings over 17 years of digital media and gaming experience to board comprised of veteran industry experts

Playwire Media, the largest online representation firm for reaching gaming and entertainment enthusiasts online, today announced that Chris Petrovic, Senior Vice President, Corporate Development, Business Development & Licensing at Zynga, has been selected to sit on the company’s board of directors. In this roll, Petrovic will support the continued growth of the company alongside fellow board members:

  • David Jacobs, Senior Vice President, Publisher Services – AOL Networks
  • Dale W. Strang, Former CEO and Chairman – SpinMedia
  • Ken Greiner, Vice Chair – DGHM
  • Bruce H. Gellar, CEO – DGHM

“We are thrilled to have Chris join our board of directors,” said Jayson Dubin, CEO, Playwire Media. “With an impressive background of experience in digital media, games and advertising technology, he is an ideal fit to help guide and support Playwire’s continued growth in the online video monetization space.”

Petrovic is a digital media, games and technology veteran with more than 17 years of management and industry experience. He is currently an SVP at Zynga overseeing Corporate Development, Business Development and Licensing.

Prior to Zynga, Petrovic served as SVP and Head of Corporate Strategy & Development for Kabam. In that role, he led Kabam’s international growth strategy efforts, with a particular focus on Asia, and also was responsible for a number of key licensing deals with Disney, Marvel, Warner Bros. and Lionsgate. In addition, Chris oversaw Kabam’s M&A activity, as well as its 3rd party publishing business, which was sold to Chinese publisher Gaea Mobile. Prior to Kabam, Chris was the GM of Digital Ventures for GameStop, helping take them from a brick-and-mortar business to a global, multi-channel digital company. During his tenure at GameStop, digital revenues for the company increased by $500 million.

“Playwire’s rapid growth trajectory is a testament to the entire team’s innovative approach and technical prowess,” said Petrovic. “I look forward to joining the board and drawing on my experiences to help further Playwire’s mission of empowering online publishers and content creators to build their brands through optimal monetization strategies.”

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About Playwire Media 
Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the gaming and entertainment verticals. Ranked by comScore as the largest rep firm for reaching gaming and entertainment enthusiasts online, their three publishing brands (GameZone Group, NowPlaying Entertainment, and Kids Club) provide a well-rounded digital entertainment offering for advertisers looking to target their audiences during their online leisure activities.

Playwire Media’s family of digital entertainment websites is one of the largest in the world, comprised of more than 70 industry-leading brands. The exclusive nature of the company’s relationship with their partners allows them to provide highly customized, site-specific, and channel-wide advertising solutions for publishers and marketers alike. The company’s community has over 250 million unique visitors monthly in all 195 countries. Playwire Media is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe. For more information, please visit and on Twitter @playwire.