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Educational Resources

The Complete Supply Path Optimization Resource Center

Browse all of our educational resources about Supply Path Optimization.

Guide Articles Case Study
Supply Path Optimization

What is Supply Path Optimization?

Supply Path Optimization (SPO) is the process of identifying and establishing the most efficient paths between advertisers and publishers to maximize ad revenue while reducing complexity in the programmatic advertising supply chain. At its core, SPO is like GPS navigation for ad dollars, helping publishers find routes with fewer intermediaries and lower fees while maintaining or improving bid competition and CPMs.

Guide

The Publisher's Guide to Supply Path Optimization

Learn more about Supply Path Optimization (SPO) and how direct-to-DSP connections, traffic shaping, and price flooring can help publishers maximize revenue and streamline programmatic efficiency.

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Articles

Read More About Supply Path Optimization

What Is Supply Path Optimization?

Learn how Supply Path Optimization (SPO) empowers publishers to maximize ad revenue by streamlining demand paths and refining relationships with key ad tech partners. 

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Understanding Ads.txt Management: Best Practices for Supply Path Optimization

Learn how strategic Ads.txt management enhances Supply Path Optimization (SPO). Discover best practices for reducing bid duplication, optimizing revenue, and maintaining an efficient programmatic supply chain.

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Supply Path Optimization Key trends for publishers

Discover the key Supply Path Optimization (SPO) trends publishers need to know, including direct-to-DSP connections, traffic shaping, SSP consolidation, AI impacts, and ads.txt strategies. 

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The Rise of Direct-to-DSP Connections

Understand the impact of direct-to-DSP connections on publisher strategies, balancing operational challenges with opportunities for streamlined demand and supply path optimization.

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The Future of SSPs: Consolidation vs. Extinction

Are SSPs facing consolidation or extinction? Explore how direct-to-DSP connections are reshaping the ad tech landscape and what it means for publishers' monetization strategies.

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Traffic Shaping and QPS Optimization

Unlock higher ad revenue with traffic shaping and QPS optimization. Learn how strategic inventory routing and mastering these skills can give publishers greater control and boost CPMs in programmatic advertising.

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What Is QPS: Definition and FAQs

Learn what QPS (Queries Per Second) means in programmatic advertising, how it affects your revenue, and strategies to optimize QPS limits with SSPs. Discover best practices for improving bid quality and managing QPS constraints effectively.

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Advanced Publisher Metrics: Beyond Basic Viewability

Explore advanced publisher metrics beyond basic viewability. Learn how to optimize for buyer-focused KPIs and stay competitive in the evolving digital advertising landscape.

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How a Major Utility & Education Website Achieved 168% Higher CPMs Through Traffic Optimization

76% Revenue Growth
168% Increase in CPMs
“These results validate our hypothesis that more isn't always better in ad tech. By being more strategic about when and how we make ad requests, we're creating more value for both publishers and advertisers.”

Scott Schroeder

SVP of Yield Operations, Playwire

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