The Raider.IO site had seen tremendous growth in traffic over the few years before they started working with Playwire, cresting the 30 million pageviews per month mark. Watching their user base grow was exciting, but Jah Raphael, Owner and Founder of Raider.IO, began to notice that their revenue from ad monetization wasn’t growing at the same rate.
The order of magnitude of growth in users wasn’t translating to the same order of magnitude of growth in revenue, which prompted an evaluation of existing ad networks and monetization partners to see if there was money being left on the table.
In particular, some of the key requirements Raider.IO was missing in their current monetization partner were:
- An active and effective direct sales team
- Innovative ad units to drive higher CPMs
- Access to big brand advertisers