Ad Tech Ecosystem: 33Across

Qualifications

No stated minimum traffic requirements exist for publishers who want to work with 33Across. Provided your content and traffic don’t violate their publisher policy, you can apply.

Once you’ve decided to get started, fill out the contact form on their website. From there, a representative will schedule a time to discuss their available solutions to discover the best strategy for your unique business.

Benefits for Publishers

Publishers using 33Across will gain access to Lexicon: a software for monetizing cookieless inventory. The main benefit of Lexicon is the ability to protect the privacy of your site visitors while still driving revenue from that unaddressable, undervalued inventory. 

This is possible because Lexicon uses its innovative cookieless DSP integrations to increase the price of your ad inventory. The platform offers various reporting views that allow you to compare cookies and cookieless inventory.

Finally, 33Across boasts the largest addressable footprint available, with a presence on over 800,000 websites. The platform is simple to integrate and allows you to begin monetizing quickly.