Ad Tech Ecosystem: Jeeng

Qualifications

Publishers who want to work with Jeeng must, first, have active messaging channels. This includes email lists and mobile app push notification capabilities. In these channels, the publisher must display compliance and consent and adhere to all anti-spam laws.

Jeeng has its own set of advertising policies that are based on industry standards. These must be met to work on the platform.

Jeeng also has user engagement and interaction criteria. Publishers should display proof of quality, relevant engagement, encouraging feedback and responses, and fostering a positive user experience.

Benefits for Publishers

Jeeng is all about the audience. The tools they have largely support audience engagement, with features for personalized, timely, relevant communication.

Jeeng’s monetization strategy is based on the first factor: publishers can insert targeted advertisements or sponsored content into messaging campaigns. This means that messaging inventory can be revenue-generating AND promote a positive user experience.

The platform is capable of dynamic content delivery. Publishers can input segmentation criteria and send campaigns based on preferences, behavior, and more. There are audience segmentation tools within the platform itself that can help shape these tactics.

Jeeng has robust automation and scheduling tools that include workflows, drip campaigns, and campaign timing recommendations.

The platform comes with solid analytics and insights. Publishers gain access to metrics that include open rates, click-through rates, and conversions.