Ad Tech Ecosystem: Adform Bearskin

Qualifications

All publishers using Adform’s platforms and solutions can access Adform Bearskin. For more information about implementation, contact your representative.

Benefits for Publishers

Publishers and advertisers can benefit from the advanced algorithm that Adform Bearskin uses to detect fraud. 

Bearskin provides industry-leading tools for viewability measurement. It allows publishers to demonstrate the value of their inventory and increase trust with advertisers. For advertisers, it supports strategic purchasing decisions and prevents the purchase of low-quality inventory. This helps both sides overcome the challenges of measuring viewability.

The Bearskin system runs on a proprietary human verification algorithm that protects programmatic traders from ad re-directs, insertions, botnets, hacking, and other fraudulent activities. The algorithm is connected to Adform’s other anti-fraud tools and databases, so users can benefit from a vast network of information.

The result is improved brand reputation, ad performance, and campaign success. This can lead to increased CPMs that will boost revenue for both publishers and advertisers.