Ad Tech Ecosystem: AppLovin

Partner Profiles Featured Images - AppLovin

What is

AppLovin is a popular app mediation partner platform that provides publishers with the ability to connect with a wide variety of DSPs and ad networks.

All About


There are no minimum traffic requirements to use AppLovin. Publishers who want to work with the company must be at least 18 years old. They must also meet the platform’s eligibility criteria and adhere to publisher policies.

Benefits for Publishers

Publishers who use AppLovin will gain access to a variety of tools, resources, and benefits that help them increase their ad yield. Firstly, the platform helps connect publishers to a large pool of demand, which has the potential to drive up the price of inventory. 

AppLovin’s unique predictive algorithm is AI-driven and is designed to gradually increase your CPMs. The same algorithm also provides access to automation capabilities that can drastically reduce the time spent on your ad monetization.


AppLovin has fairly good reviews from its users. The platform boasts a 3.8 out of 5-star rating on G2 and a 7.7 out of 10-star rating on TrustRadius. Users of the platform love its features, but many found the support team was lacking.

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