Ad Tech Ecosystem: Epsilon

Qualifications

The Epsilon tech suite is available to agencies and other users for a monthly fee. There are currently no free trials available and plans range from small business to enterprise pricing models.

Benefits for Publishers

Epsilon has several key features for publishers:

Advanced targeting capabilities — because of its large bank of consumer data, publishers can deliver highly targeted ad campaigns. This means higher relevancy and possible engagement rates, which yields a good return on ad inventory.

Enhanced personalization — Publishers can deploy ultra-personalized and customized audience experiences through Conversant. Audience segmentation, behavioral targeted, and more take user preference into account to enhance the ad experience.

Omnichannel reach — Epsilon supports display ads, mobile ads, video ads, and email marketing.

Performance tracking — Epsilon technology has real-time ad campaign tracking, which enables data-driven decisions and timely strategy tweaks. 

A network for monetization opportunities — The Epsilon advertising network gives publishers access to a range of advertisers and demand sources. There is also a matching mechanism to pair the right publishers with the right advertisers, which can increase ad fill rates.