Ad Tech Ecosystem: Google AdSense

Google AdSense

What is
Google AdSense?

Google AdSense is a free-to-use ad network where publishers of all sizes can begin monetizing ads next to their website content.

All About
Google AdSense


AdSense is an ideal solution for beginner publishers who have little-to-no experience with ad monetization. There are no minimum traffic requirements, but publishers will have to meet a minimum earnings threshold of $100 before they can withdraw their payments.

Benefits for Publishers

Google AdSense is the perfect way for beginner publishers to learn about the world of ad revenue. The platform provides quick and free access to the largest demand network in the world and it helps publishers create a customizable ad experience for their users.

By connecting publishers with relevant and high-value advertisers, AdSense supports a better ad viewing experience, which leads to more engagements and an increased inventory value.

Google AdSense

AdSense’s easy-to-use platform and general accessibility make it a well-reviewed option for publishers. Being that the network is provided by Google, it is used and trusted by publishers across the globe. 

It earned a Winter 2023 Leader award from G2 where it has a positive overall rating of 4.2 out of 5 stars. On TrustRadius, AdSense also has a good rating of 8.6 out of 10 stars.

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