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Ad Tech Ecosystem: Kargo
What is
Kargo?
Kargo empowers publishers with innovative solutions to maximize the value of their mobile web inventory. They understand publishers' challenges and are dedicated to crafting ad experiences that resonate with audiences while upholding brand integrity.
All About
Kargo
Qualifications
Kargo seeks to partner with premium publishers who share their commitment to quality. Here's what they look for:
- Content Focus: They prioritize publishers with a strong focus on organic traffic and high-quality editorial content.
- Brand Safety: Partnering with Kargo ensures your brand reputation is protected. They have zero tolerance for fraudulent activity.
- Technical Requirements: Kargo requires a viable header bidding solution and a compliant Ads.txt page to ensure a smooth partnership.
Benefits for Publishers
When working with Kargo, publishers can expect the following benefits:
- Yield Optimization: Kargo prioritizes maximizing publisher yield. Their creative solutions are designed to be user-friendly and brand-safe, ensuring a positive impact on both audience engagement and ad revenue.
- Transparency and Trust: Kargo is recognized as the first mobile platform with full Ads.txt compliance. It champions the fight against ad fraud and prioritizes delivering high-quality experiences within premium environments. Partnering with Kargo positions you as a trusted destination for quality mobile advertising.
- Technology-Driven Partnership: Kargo offers a robust suite of ad tech solutions designed to streamline monetization efforts
Amplify
Your Ad Revenue
Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.