Ad Tech Ecosystem: MOAT by Oracle

Qualifications

To know more about working with MOAT by Oracle, you’ll have to request a demo of the suite.

Benefits for Publishers

Publishers who use MOAT Analytics will gain access to a set of features that have unique benefits for revenue growth and visitor experience. 

The most important benefit of using MOAT is the ability to fuel campaign improvement with optimized, data-driven strategies. This can help publishers achieve their goals on budget while also limiting any risk to brand reputation and visitor safety. 

The technology MOAT provides supports the development of both audiences and inventories, which results in an overall better value of both direct and programmatic inventory.

Ultimately, using MOAT Analytics will allow you to gradually develop a reputation as a trustworthy, credible, and high-quality publisher by limiting the potential for brand safety concerns and running successful, data-driven campaigns.