Ad Tech Ecosystem: Smaato
![Smaato Thumbnail](https://www.playwire.com/hubfs/Partner%20Profiles/Smaato%20Thumbnail.png)
What is
Smaato?
Smaato is an ad tech service provider with a killer reputation for being a trustworthy app mediation partner. The platform offers an exceptional variety of tools and resources to publishers.
All About
Smaato
Qualifications
Smaato has a system in place to ensure publisher traffic isn’t fraudulent or low-quality. This helps to ensure brand safety and improves viewability metrics. As a result, publishers who want to work with Smaato must ensure their traffic meets the company’s standards.
Benefits for Publishers
Using an innovative in-app unified bidding solution, publishers can achieve high fill rates and maximize their eCPMs with the platform’s real-time competition.
As an open marketplace, publishers using Smaato don’t need a subscription, so multiple partners outside of Smaato can connect in its space.
Finally, the platform’s SDK is easy and efficient to integrate and is always up-to-date with the latest innovations in ad tech. Some of the platforms leading benefits are competitive intelligence, unified competition, and contextual targeting capabilities.
Smaato
Reviews
![https://www.playwire.com/hubfs/Review%20Image%20(1).png](https://www.playwire.com/hubfs/Review%20Image%20(1).png)
Smaato overall has very positive reviews. On G2, it has a 4.4 out of 5-star rating. On TrustRadius, it has an 8.2 out of 10-star rating. The platform is praised for its transparency and functionality, but a few negative reviews noted that the interface sometimes felt cluttered and difficult to navigate.
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