Smaato has a system in place to ensure publisher traffic isn’t fraudulent or low-quality. This helps to ensure brand safety and improves viewability metrics. As a result, publishers who want to work with Smaato must ensure their traffic meets the company’s standards.
Benefits for Publishers
Using an innovative in-app unified bidding solution, publishers can achieve high fill rates and maximize their eCPMs with the platform’s real-time competition.
As an open marketplace, publishers using Smaato don’t need a subscription, so multiple partners outside of Smaato can connect in its space.
Finally, the platform’s SDK is easy and efficient to integrate and is always up-to-date with the latest innovations in ad tech. Some of the platforms leading benefits are competitive intelligence, unified competition, and contextual targeting capabilities.
Smaato overall has very positive reviews. On G2, it has a 4.4 out of 5-star rating. On TrustRadius, it has an 8.2 out of 10-star rating. The platform is praised for its transparency and functionality, but a few negative reviews noted that the interface sometimes felt cluttered and difficult to navigate.