Ad Tech Ecosystem: Sovrn

Sovrn (Recently acquired Proper Media)-1

What is

Sovrn, which acquired Proper Media in 2021, is an SSP provided by one of the industry’s leading ad tech companies. The platform is designed to optimize programmatic revenue strategies and maximize yield.

All About


There are no minimum traffic requirements to use Sovrn. To start using the platform, publishers can request a demo or sign up on the website.

Benefits for Publishers

Sovrn provides publishers with a comprehensive suite of monetization and analytics tools. The platform allows publishers to access these tools from a centralized, user-friendly dashboard where they can track campaign performance, create custom reports, and manage data preferences.

With Ad Block prevention, publishers can help their buyers make sense of the impact of ad blocking on their ad units. 

Sovrn has exceptional support team members who are dedicated to publishers’ success. The team can support ad management and help you create campaign strategies that are proven to increase ad yield. 

Sovrn is one of the largest publisher collectives in the world. This means members can access unique insights about global audiences. With over 416 million daily readers and 13 billion page views, the Sovrn network has valuable data for a wide range of niches and target demographics.


Sovrn has mixed reviews from its users with an overall rating of 3.7 out of 5 stars on G2.

Despite the mixed reviews, many major industry names trust Sovrn's platform. Some of the companies that use Sovrn include DailyMail, Spotify, 9GAG, Yummly, 9to5Mac, and Styde.

Your Ad Revenue

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