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Educational Resources

The Complete Ad Tech Metrics Glossary Resource Center

Browse all of our educational resources about Ad Tech Metrics.

Guide Articles Case Study
Ad Tech Metrics

What are Ad Tech Revenue Metrics?

Ad Tech Revenue Metrics are the key performance indicators (KPIs) used to measure the financial performance and efficiency of digital advertising technology companies such as ad networks, SSPs (Supply-Side Platforms), DSPs (Demand-Side Platforms), and publishers using programmatic advertising.

Guide

The Ultimate Ad Tech & Ad Revenue Metrics Glossary

Our comprehensive ad tech & metrics glossary breaks down 50+ essential metrics from RPM to viewability, with actionable publisher tips for each.

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Articles

Read More About Ad Tech Metrics

A Publisher's Guide to Revenue Per Thousand Impressions (RPM)

In the fast-paced world of digital publishing, Revenue Per Thousand Impressions (RPM) is more than just a metric—it’s a window into your site’s true earning potential. 

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All About Revenue Per Session (RPS)

In an era where users scroll endlessly and devour content without ever refreshing a page, traditional page-based metrics can’t tell the full story. Revenue Per Session (RPS) steps in as a more accurate way to measure the true value of each visitor. 

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Understanding Cost Per Mille (CPM)

Cost Per Mille (CPM) tells you exactly what advertisers are willing to spend for 1,000 views of a specific ad placement. In this article, the Playwire Technical Team breaks down the key factors that influence CPM and how you can optimize them to boost your bottom line.

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Effective Cost Per Mille (eCPM): Beyond Basic Ad Metrics

It’s one thing to know what advertisers say they’ll pay, it’s another to know what you’re actually earning. Discover how to use eCPM to uncover hidden revenue opportunities, make smarter ad ops decisions, and ultimately get more value out of every impression.

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Revenue per Engaged Minute: The Metric That Measures Quality Attention

In today’s attention economy, advertisers care less about how long users stay and more about how engaged they are while they're there. Revenue per Engaged Minute (RPEM) captures this distinction. In this deep dive, the Playwire Technical Team explains how RPEM helps publishers identify high-performing content, optimize audience quality, and build monetization strategies rooted in meaningful engagement, not empty metrics.

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Click-Through Rate (CTR): Let’s Master Engagement Metrics

Master Click-Through Rate (CTR) - the essential ad engagement metric that measures audience interaction. Learn proven strategies to boost CTR.

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How Valuable is Your Audience?

Find Your ARPU (Average Revenue Per User)

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Should Publishers Care About LTV (Lifetime Value)?

The metric that separates publishing businesses built to last from those just chasing the next traffic spike.

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Session Duration and Why it Matters That People Stick Around

Learn proven strategies to keep users on your site longer.

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Bounce Rate: The Classic Metric That Still Impacts Your Ad Revenue

Learn how this classic metric still impacts publisher revenue, with actionable strategies to reduce bounces and maximize ad earnings without sacrificing user experience.

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Ad Viewability: This Metric Matters

Learn why viewability matters for revenue, how it impacts CPMs, and what you can do to improve it.

 

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Ad Density: Balance Revenue Goals and User Experience

When it comes to ads, balance is everything. This article breaks down how to optimize ad density to boost revenue without driving users away.

 

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What is QPS: Definition and FAQs

In this article, learn why QPS limits matter, how they’re set, and what you can do to stay in the game.

 

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Understanding Fill Rate in Digital Advertising

Fill rate shows how much of your ad inventory actually earns money. In this quick guide, learn how to diagnose low fill rates and turn unsold impressions into real revenue.

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What is Supply Path Optimization?

Supply Path Optimization (SPO) helps advertisers find the most efficient routes to buy your inventory—and publishers manage these paths to boost revenue and reduce waste. Let's breaks down how SPO works and why it matters for your ad strategy.

 

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Ad Refresh Rate: The Dangers of Refreshing Under 30 Seconds

Refreshing ads too quickly might boost short-term revenue but risks long-term damage to your account and inventory. Learn why staying above 30 seconds is crucial for sustainable growth.

 

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What You Need to Know About Ad Blocking Rate

Ad blockers can silently cut off up to 45% of your audience—and revenue. Learn how to measure the impact, recover lost value, and reconnect with users who've opted out.

 

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How to Deal With Invalid Traffic (IVT)

Bot traffic doesn’t just waste impressions—it can wreck your revenue, analytics, and advertiser trust. Learn how to detect and defend against IVT before it undermines your business.

 

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How one kid's site Increased YoY Ad Revenue by 89%

89% YoY Ad Revenue Increase
37% Direct sales drive Revenue
“Playwire is united with educational technology sites with the common goal of providing good, safe content. By ensuring that all ads are safe and appropriate for young viewers, Playwire affords publishers the opportunity to focus on growing their businesses.”

Kid's Site

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