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Welcome to the Ad Tech Metrics Glossary Resource Center
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Ad Tech Revenue Metrics
Ever feel like you're drowning in ad tech acronyms? That’s fair. It is also the reason we've compiled this comprehensive resource center to demystify the numbers that matter, translating complex concepts into actionable insights.
The Ultimate Ad Tech & Ad Revenue Metrics Glossary
GUIDE
Our comprehensive ad tech & metrics glossary breaks down 50+ essential metrics from RPM to viewability, with actionable publisher tips for each.
Core Publisher Revenue Metrics
A Publisher's Guide to Revenue Per Thousand Impressions (RPM)
In the fast-paced world of digital publishing, Revenue Per Thousand Impressions (RPM) is more than just a metric—it’s a window into your site’s true earning potential.
All About Revenue Per Session (RPS)
In an era where users scroll endlessly and devour content without ever refreshing a page, traditional page-based metrics can’t tell the full story. Revenue Per Session (RPS) steps in as a more accurate way to measure the true value of each visitor.
Understanding Cost Per Mille (CPM)
Cost Per Mille (CPM) tells you exactly what advertisers are willing to spend for 1,000 views of a specific ad placement. In this article, the Playwire Technical Team breaks down the key factors that influence CPM and how you can optimize them to boost your bottom line.
Effective Cost Per Mille (eCPM): Beyond Basic Ad Metrics
It’s one thing to know what advertisers say they’ll pay, it’s another to know what you’re actually earning. Discover how to use eCPM to uncover hidden revenue opportunities, make smarter ad ops decisions, and ultimately get more value out of every impression.
Revenue per Engaged Minute: The Metric That Measures Quality Attention
In today’s attention economy, advertisers care less about how long users stay and more about how engaged they are while they're there. Revenue per Engaged Minute (RPEM) captures this distinction. In this deep dive, the Playwire Technical Team explains how RPEM helps publishers identify high-performing content, optimize audience quality, and build monetization strategies rooted in meaningful engagement, not empty metrics.
Core Advertiser Performance Metrics
Click-Through-Rate
Click-through rate (CTR) shows how often users act on your ads—making it a core indicator of engagement and revenue potential. Learn how to analyze, optimize, and capitalize on CTR for smarter monetization.
User Value & Engagement Metrics
How Valuable is Your Audience?
Find Your ARPU (Average Revenue Per User) Read Now
Should Publishers Care About LTV (Lifetime Value)?
The metric that separates publishing businesses built to last from those just chasing the next traffic spike. Read Now
Session Duration
Why it matters that people stick around Read Now
Bounce Rate
The classic metric that still impacts your ad revenue Read Now
Ad Performance & Quality Metrics
Ad Viewability: This Metric Matters
Learn why viewability matters for revenue, how it impacts CPMs, and what you can do to improve it.
Ad Density: Balance Revenue Goals and User Experience
When it comes to ads, balance is everything. This article breaks down how to optimize ad density to boost revenue without driving users away.
What is QPS: Definition and FAQs
In this article, learn why QPS limits matter, how they’re set, and what you can do to stay in the game.
Programmatic & Auction Metrics
Understanding Fill Rate in Digital Advertising
Fill rate shows how much of your ad inventory actually earns money. In this quick guide, learn how to diagnose low fill rates and turn unsold impressions into real revenue.
What is Supply Path Optimization?
Supply Path Optimization (SPO) helps advertisers find the most efficient routes to buy your inventory—and publishers manage these paths to boost revenue and reduce waste. Let's breaks down how SPO works and why it matters for your ad strategy.
Technical Performance Metrics
Ad Refresh Rate
Refreshing ads too quickly might boost short-term revenue but risks long-term damage to your account and inventory. Learn why staying above 30 seconds is crucial for sustainable growth.
Traffic Quality Metrics
What You Need to Know About Ad Blocking Rate
Ad blockers can silently cut off up to 45% of your audience—and revenue. Learn how to measure the impact, recover lost value, and reconnect with users who've opted out.
How to Deal With Invalid Traffic (IVT)
Bot traffic doesn’t just waste impressions—it can wreck your revenue, analytics, and advertiser trust. Learn how to detect and defend against IVT before it undermines your business.
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