What is Ad Yield Management?
Ad yield management is, simply stated, the process of making small optimizations to your ad monetization setup in order to maximize revenue.
Now, in practice, this is anything but simple and “ad yield management” doesn’t fit neatly in a box. The practice crosses different tools in the ad tech stack, and potentially different teams in your organization.
A Breakdown of
Yield Ops Duties
1. Header Bidder Optimizations
A yield ops team will be responsible for managing the myriad settings that exist on each header bidding partner integrated into your header bidding auction.
2. Price Floor Strategy
One of the most common settings yield ops teams will change or manage are individual price floors, or custom price floor rules on the header bidding auction.
Access all of our Header Bidding resources:
PRICE FLOOR STRATEGY
Learn how to build a comprehensive price floor strategy.
- Stop using single rules, and think in terms of a unified strategy
- Download powerful templates to build and manage your strategy
GAM UNIFIED PRICING RULES
Learn how to create custom unified pricing rules in Google Ad Manager.
- Step-by-step guidance with helpful screenshots
- Details on targeting criteria for custom rules
Learn how to build a blocking strategy that fits your brand.
- Guidance for choosing category and URL blocks
- How to manage blocking over time
Levvvel Doubles Ad Revenue
The Ad Tech Supply Chain
Learn more about the ad tech supply chain, and why managing supply paths can be so complex.
Yield Supply Optimization
Dig into this article to learn more about all of yield ops' responsibilities including supply path optimization.
Your Ads.txt file is often used to control many of the small details of supply path optimization. Learn how to maximize the power of this file with these resources.