simply stated, it is the process of making small optimizations to your ad monetization setup in order to maximize revenue.
eCourse
Ad Yield Management
To help you navigate all there is to know about building and managing an ad yield operations strategy (and there is A LOT), click below to watch our extensive Ad Yield Management course!
Getting approved on major programmatic demand sources as a stand-alone publisher that is mid-size or smaller can be very difficult. Follow these best practices to improve your chances.
Trying to decide between DIY header bidding and header bidding with Playwire? We’ll compare the two approaches so you know exactly what you’re in for no matter what.
To weigh in on today's Ad Tech Stack Build vs. Build Series discussion, we welcome Playwire Chief Technology Officer Nick Branstator to share his take on the ad quality and malvertising solutions publishers have to choose from, as well as some considerations to keep in mind as you make your choice.
Your Ads.txt file is often used to control many of the small details of supply path optimization. Learn how to maximize the power of this file with these resources.
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