The complete Ad yield management resource center

Ad-Yield-Resource-Center

What is Ad Yield Management?

Ad yield management is, simply stated, the process of making small optimizations to your ad monetization setup in order to maximize revenue.

Now, in practice, this is anything but simple and “ad yield management” doesn’t fit neatly in a box. The practice crosses different tools in the ad tech stack, and potentially different teams in your organization.

A Breakdown of
Yield Ops Duties

1. Header Bidder Optimizations

A yield ops team will be responsible for managing the myriad settings that exist on each header bidding partner integrated into your header bidding auction.

Resources

2. Price Floor Strategy

One of the most common settings yield ops teams will change or manage are individual price floors, or custom price floor rules on the header bidding auction.

Resources

3. Ad Layout Optimization

How your ads are placed, the number of units on page, how visible they are, and how frequently they refresh all have a huge impact on your ad revenue.

Resources

4. Ad Quality and Blocking

Yield teams are often involved in managing ad quality is because the settings for blocking are managed at the individual demand partner level.

Resources

5. Supply Path Optimization

Sophisticated yield teams may also have responsibilities to manage optimizations across the entire ad supply chain, reaching back even to DSP settings.

Resources

6. Testing and Monitoring

Yield operations professionals typically manage their workflow in a testing cycle, making small modifications and monitoring results over time.

Resources

Flooring

Strategic

PRICE FLOOR STRATEGY

Learn how to build a comprehensive price floor strategy.

  • Stop using single rules, and think in terms of a unified strategy
  • Download powerful templates to build and manage your strategy

Guide + Templates

Tactical

GAM UNIFIED PRICING RULES

Learn how to create custom unified pricing rules in Google Ad Manager.

  • Step-by-step guidance with helpful screenshots
  • Details on targeting criteria for custom rules

Read the Article

Optimization

ad-unit-website-icon

Ad Unit Basics

Start by getting to know the different kinds of available ad units, and how each perform.

Ad Units

 

target-icon-2

Best Practices

Tour these actionable best practices for optimizing your ad layout for maximum yield.

Read More

 

ad-units-icon-2

Avoid Ad Clutter

Getting your ad density right is an incredibly important factor in your revenue earning ability.

Read More

 

google-icon

Confirmed Click

Learn more about Google confirmed click violations and how to avoid them.

Read More

chart-icon-4

High Performers

Learn about high performing ad units:

Sticky Ad Units     Takeovers

Flex Leaderboard

and blocking

Strategic

BLOCKING STRATEGY

Learn how to build a blocking strategy that fits your brand.

  • Guidance for choosing category and URL blocks
  • How to manage blocking over time

Read the Guide

Tactical

DIRECTIONS IN GAM + APS

Learn how to create category and URL blocks in Google Ad Manager and Amazon Publisher Services.

  • Step-by-step guidance with helpful screenshots

Google Ad Manager      

Amazon Publisher Services

Levvvel Doubles Ad Revenue

We immediately doubled our daily ad revenue when we switched to Playwire.
Deni Latic
CEO

LEVVVEL _ The best gaming experiences start here. (1)

Case Study

2x

Doubled ad revenue after switching to Playwire.

7x

Direct sales drive 7x higher CPMs than indirect.

12x

Video units drive 12x higher CPMs than display.

21x

Flex leaderboard drives 21x higher CPMs than display.

optimization

The Ad Tech Supply Chain

INTRODUCTORY

Learn more about the ad tech supply chain, and why managing supply paths can be so complex.

Read More

Yield Supply Optimization

INTERMEDIATE

Dig into this article to learn more about all of yield ops' responsibilities including supply path optimization.

Read More

Ads.txt management

ADVANCED

Your Ads.txt file is often used to control many of the small details of supply path optimization. Learn how to maximize the power of this file with these resources.

Visit the Resource Center

monitoring

brain-icon

Yield Testing

All the resources you need to manage your yield testing and experimentation strategy.

Best Practices

Yield Test Manager Template

chart-icon

Yield Monitoring

Follow these processes to continuously monitor the performance of your site and catch revenue drops fast.

Read More

Playwire's Yield Team

How does our yield team support publishers?

Find Out

Amplify
Your Ad Revenue

Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.

Get Started