How one Global Gaming Platform
Created
an entirely new
revenue stream
![Case Study Image](https://www.playwire.com/hubfs/OP.GG.png)
There are now more than 20 SSPs bidding for this publisher's desktop app inventory.
On average, the gaming platform sees 11x higher CPMs for directly sold inventory than for traditionally programmatic demand.
On average, they see 15x higher CPMs for video units than for traditional display.
Missing a Key Avenue
for Revenue
This gaming publisher had been monetizing its website and mobile apps for years but had an entire audience using its desktop app that it had never been able to monetize successfully.
Because most demand providers do not monetize desktop apps or do not have the technology set up to allow them to receive demand, that entire audience had gone un-monetized for years…until they found Playwire.
"Playwire has opened up an entirely new revenue stream for our desktop app, which accounts for a significant portion of our audience."
Monetizing
with Playwire
At the beginning of 2022, the publisher began monetizing their desktop app with Playwire. Starting simple, they added two display units and one video unit to test the waters.
Playwire worked with several demand partners to allow their desktop app inventory to be sold over the open exchange. More than 20 premium SSPs now compete to bid on their desktop app inventory, driving significant competition and maximized CPMs.
The Revenue
is Rolling In
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