There are now more than 20 SSPs bidding for OP.GG’s desktop app inventory.
On average, OP.GG sees 11x higher CPMs for directly sold inventory than for traditionally programmatic demand.
On average, OP.GG sees 15x higher CPMs for Trendi video units than for traditional display.
OP.GG first started as a League of Legends stats search engine in 2012 and has grown into a global gaming platform that provides inspiring and significant data, as well as user-friendly experiences to gamers.
Missing a Key Avenue
OP.GG had been monetizing their website and mobile apps for years but had an entire audience using their desktop app that they had not yet been able to successfully monetize.
Because most demand providers do not monetize desktop apps or do not have the technology set up to allow them to receive demand, that entire audience had gone un-monetized for years…Until OP.GG found Playwire.
At the beginning of 2022, OP.GG began monetizing their desktop app with Playwire. Starting simple, they added two display units and one video unit to test the waters.
Playwire was able to work with SSP partners to allow OP.GG’s desktop app inventory to be sold over the open exchange. More than 20 SSPs now compete to bid on OP.GG’s desktop app inventory, driving significant competition and maximizing CPMs.