What kind of publishers does Playwire work with?

Playwire works with publishers across many different technology categories. We support ad monetization for webistes , mobile apps , and desktop apps .

How does Playwire compare to other ad monetization solutions?

Comparing ad monetization solutions is no simple task. To simplify it, this comparison page breaks down the types of ad monetization solutions on the market and then compares them across the most important categories of requirements publishers and app developers need fulfilled.

What kind of reviews does Playwire get from publishers?

Take a look at unfiltered reviews from Playwire publishers here .

What kind of results can I expect with Playwire?

Publishers often see an uplift of around 20% when switching to Playwire from other ad monetization solutions. Take a look at our library of case studies to see real-world results from publishers.

Is my website or app qualified to monetize with Playwire?

We typically suggest that website publishers apply once they've reached 500,000 page views or more, and app developers apply once they’ve reached 10,000 Daily Active Users or more, to get the full ROI from the RAMP Platform.

Ad Yield Management Course → Ad Yield Ops 102 → Why is a Blocking Strategy important?

Ad Yield Ops 102: Building Your Blocking Strategy Why is it Important?

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Learn why building your blocking strategy is an important part of ad revenue generation.

Lesson Overview + Resources:

In this lesson, we'll dive into why building a blocking strategy is such an important part of your ad yield management. Some of the things we will discuss include:

The desired goals and outcomes when building a blocking strategy
The benefits of as well as the drawbacks you may experience when building a blocking strategy

Here are additional resources pertaining to this lesson:

Ad Tech Build vs. Buy Series: Ad Quality and Malvertising Solutions

Read the Transcript:

Let’s start by defining why your blocking strategy is an important part of ad revenue generation.

As we mentioned earlier, in the introduction to ad yield management, blocking (sometimes referred to as protections or ad quality) commonly falls to the yield team because it is managed on a per-demand source basis.

There are settings to manage the type of ads that you allow to show up on your website in Google Ad Manager, Amazon Publisher Services, and all SSPs. Usually you’ll control these settings in Google Ad Manager or Amazon Publisher Services and let the SSPs inherit the settings.

Generally you are blocking specific ads to protect your brand and user experience. Another reason why the yield team might have a strong interest in these settings is because blocking specific ads or entire categories of ads can have a pretty influential effect on revenue.

The more ads you block, the less you have competing, and the lower your revenue could end up.

Building the right blocking strategy is all about finding the perfect balance between brand safety, ad quality and revenue.