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Educational Resources

The Complete AdMob Resource Center

Browse all of our educational resources about AdMob App Monetization.

Guide Articles Case Study
AdMob

What is Google AdMob?

AdMob is Google's mobile advertising platform that turns your app into a revenue generator. It connects your app to millions of advertisers who want to reach your users, then handles the entire process of serving ads and paying you for impressions.

Guide

The Complete AdMob Guide: Mobile App Monetization Mastery

Master mobile app monetization beyond basic AdMob. This Complete guide covers revenue benchmarks, optimization strategies, and when to expand beyond single-platform limitations for maximum earnings.

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Calculator

AdMob Revenue Calculator

Use this tool and guide to project your app’s potential revenue based on traffic, ad formats, and user engagement, helping you plan smarter monetization strategies.

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Articles

Read More About AdMob

What is AdMob? A Publisher's Complete Platform Overview

Discover the fundamentals of AdMob, including how it works, its key features, and why it remains one of the top mobile ad platforms for app publishers.

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AdMob eCPM Benchmarks: Compare Your App’s Earnings to Industry Standards

This guide breaks down typical eCPM rates and performance expectations for mobile publishers, helping you identify opportunities to maximize earnings and optimize ad strategy.

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AdMob Banner Ad Optimization: Size, Placement, and Revenue Tips

Learn best practices for banner ads, including ideal sizing, placement, and optimization techniques that can maximize your ad revenue.

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AdMob Rewarded Video Ads: Implementation and Revenue Optimization

Explore how to implement rewarded video ads effectively and use performance strategies to boost engagement and overall earnings.

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Unity Ads vs AdMob: Which Mobile Ad Platform is Right for You?

See a detailed comparison of Unity Ads and AdMob, weighing monetization potential, ad formats, and integration options to choose the best platform for your app.

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Google Ad Manager vs AdMob: Understanding the Differences

Understand the distinctions between Google Ad Manager and AdMob, including when to use each for optimal ad management and revenue performance.

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AdMob Alternatives: Comparing Mobile Ad Networks for Publishers

Explore other mobile ad networks and discover which alternatives offer features, performance, and revenue potential that best suit your app’s goals.

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Letterboxd Increases YoY App Revenue With Playwire

243% YoY Increase in Ad Revenue
50% Increased Competition from Additional Demand
“We saw results immediately and have seen both premium demand and programmatic revenue from their killer combination of direct sales and full-stack revenue amplification.”

David Larkin

Strategy and Business Development, Letterboxd

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