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August 23, 2021
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Hungry for more information about how you can grow your revenue even further? Well, you're in luck! We've just released a comprehensive guide to header bidding to help you understand everything you need to know to boost your revenue.
It’s difficult to overstate the advertising revenue potential header bidding brings to the digital publishing world. It’s also difficult to overstate how much time, effort and knowledge goes into doing header bidding the right way.
We get it — publishers are pretty tired of hearing about all of the supposedly exciting, groundbreaking, game-changing ad tech innovations that make the rounds every few months. But hear us out on this one. If you do it right, header bidding really will work.
In this guide, we will take a deep dive into how header bidding works, implementing header bidding and some best practices. Read on for answers to all of your questions about growing your revenue with header bidding.
The guide covers:
- What is header bidding?
- The history of header bidding
- How header bidding works
- Programmatic advertising vs header bidding
- Header bidding platforms
- How to implement header bidding
- Understanding video header bidding
- In-app header bidding
- Header bidding wrappers
- Best practices for header bidding
