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Before demand-side platforms (DSPs), marketers and advertising agencies had to do a lot of footwork to implement comprehensive digital advertising campaigns. You had to gather acceptable publishers more or less manually and manage deals with each. It was, in a word, exhausting.

The good news is that this model didn’t last long. Before long, DSPs entered the ad tech ecosystem. Suddenly, ad buyers had a simple and effective way to purchase impressions across many publishers in a single, centralized location. 

Since the early days of DSPs, countless entrepreneurial and tech-minded people have created their own, hoping to get their own cut of each digital advertising dollar. But which ones have made their way to the front of the pack? The best DSPs can be tough to determine, but with this list of the top DSPs for 2022, you won’t have to worry about that. Read on.

The Top 10 DSPs for 2022 are:

    1. Display & Video 360 (DV360)
    2. Amazon DSP
    3. MediaMath
    4. OneView
    5. Xandr Invest
    6. Yahoo! Ad Tech
    7. RhythmOne
    8. Basis
    9. Adelphic
    10. Amobee
    11. The Trade Desk

DSPs are just one part of the large digital advertising ecosystem, but managing them can be tough. That’s why Playwire works tirelessly to connect publishers and advertisers inside a managed digital ad environment that’s optimized to benefit both sides. Contact us to learn more.

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Letterboxd Case Study

DSPs: Defined

DSPs are platforms that connect advertisers with valuable digital ad impressions. Advertisers can submit their ad creative to the DSP and use the platform to purchase impressions with websites, apps, over-the-top (OTT) channels and more.

The DSP gets a cut of the ad dollar spent on the impressions, and the advertiser gets to reach the exact audience they want to reach by purchasing impressions across channels and publishers in one central place.

Top 10 DSPs for 2022

DSPs are a huge time-saver for anyone who buys advertising on the internet. But they don’t just save time — they make campaigns more effective. That is, as long as you’re using a good one. To help you find the good ones, here is Playwire’s list of the top DSPs for 2022.

1. Display & Video 360

DV360 logo

Display & Video 360 (DV360) is the DSP arm of Google Marketing Platform. It’s a Google product, so it was always likely to be a solid choice, but this DSP gets top billing here because it integrates with a bunch of sources of impressions outside of Google’s sphere. In other words, you get access to Google’s massive network and that of the major third-party networks.

2. Amazon DSP

Amazon Advertising Logo

Amazon DSP facilitates the purchase of display, video and audio ads across an enormous network of publishers. The platform also provides templates for video and display ads that you can customize as you build out your creative. And no, you don’t have to sell anything on Amazon to get access to this top DSP.

3. MediaMath

MediaMath Logo

If there’s an opportunity to insert some impressive new tech into the DSP game, MediaMath is going to take it. The platform already uses an advanced predictive algorithm to help buyers make the right bids, and it allows for complete customization of its user interface and workflows to meet any media buyer’s needs.

4. OneView

OneView logo

If you’re looking to reach OTT and connected TV (CTV) audiences, OneView may be the DSP for you. This is Roku’s DSP, and it offers some pretty impressive benefits, such as the ability to “guarantee” certain outcomes, such as reach, site visits and more.

5. Xandr Invest

Xandr Invest logo

Owned by AT&T, Xandr Invest is the buyer-side solution of the media giant’s digital advertising platform. This DSP supports impressions across multiple channels, but it specializes in CTV and digital video. According to the platform, its participating TV networks reach 90% of all households in the United States.

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6. Yahoo! Ad Tech

Yahoo Ad Tech logo

The DSP from Yahoo! Ad Tech (previously called the Verizon Media DSP) offers access to a broad range of inventory, including premium and exclusive inventory across multiple verticals. And for those ad buyers who would like to learn more about using DSPs effectively, the platform offers the Yahoo Academy Learning Center.

7. RhythmOne

RhythmOne logo

RhythmOne is directly integrated with more than 7,000 publishers, and it uses that network to create effective audience segments with buyers’ business objectives in mind. The platform even offers access to its broad publisher network and audience segments to other DSPs.

8. Basis

Basis logo

Formerly Centro, Basis Technologies has built its DSP to offer more than other DSPs. To do that, it has baked in some powerful integrations with social, search and programmatic tools, as well as a healthy helping of process automation to save you time and money.

9. Adelphic

Adelphic logo

Adelphic says on its website that its client satisfaction remains above 95%. That’s a strong indicator that the comprehensive support and features this DSP offers are having a positive effect on ad buyers. Adelphic offers omnichannel campaign management and flexible contracts to meet advertiser needs.

10. Amobee

amobee logo

Amobee calls ad buyers to “Go beyond conventional demand-side platforms …” by taking advantage of the tool’s omnichannel access. In addition to broad access to inventory and single-channel workflows, Amobee offers in-depth analytics to help you optimize your campaigns with ease.

11. The Trade Desk

thetradedesk-logo

The Trade Desk bills itself as a media buying platform built for the open internet, focused on increasing transparency and data availability. Their platform is built to help you leverage first party data.

Playwire: Optimized Online Advertising

Playwire puts publishers in the right position to generate maximum ad revenue. With that simple mission, we have built an enormous network of premium publishers across all kinds of verticals. Our publishers’ audiences are the people advertisers like you want to reach.

We make that happen. With brand-safe, high-performing campaigns in a simple, centralized platform, Playwire gets advertisers the most bang for their buck every time.

Interested in working with us? We’re interested in hearing from you. Contact us online.

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