Breaking Down the Ad Tech Stack

publisher-ad-tech-stack-reversed-1

What is the Publisher Ad Tech Stack?

The publisher ad tech stack is the combination of technologies that enable publishers to effectively deliver ads on their website pages.

The publisher ad tech stack is complicated. And it’s getting more complicated every day. New concerns and innovations develop quickly, and with each, the tech stack grows larger.

The Complete Publisher
Ad Tech Stack

Explore the Platform

AdTech Stack - 3D-02

Demand Sources

Get access to the most comprehensive set of demand sources on the market, including direct demand driven by our global direct sales team.

AdTech Stack - 3D-03

Header Bidding

Drive price competition between demand sources with display and video header bidding solutions.

Learn More

AdTech Stack - 3D-04

Ad Quality

Protect your brand from harmful ad quality and brand safety issues.

Learn More

AdTech Stack - 3D-05

Audience Tools

Consent Management:
Manage consent information and stay in compliance with CCPA and GDPR. Learn More

Identity:
Make the most of your audience with your choice of identity solutions. Learn More

AdTech Stack - 3D-06

Ad Delivery

Take advantage of innovative ad units and a built-in video player.

Ad Units

Video Player

AdTech Stack - 3D-07

Reporting & Analytics

Robust analytics and reporting capabilities to help drive ad revenue insights.

Learn More

AdTech Stack - 3D-08

Ad Serving

Take advantage of the most powerful ad servers on the market to maximize your ad revenue.

Learn More

AdTech Stack - 3D-09

Data Management Platform

Harness your own 1st party data with a built-in DMP.

Learn More

AdTech Stack - 3D-10

Advertiser Ad Quality Measurement

Integration with tools that allow advertisers to access viewability information and increase the likelihood of direct sales deals.

AdTech Stack - 3D-11-1

Revenue Intelligence

Machine learning and AI maximize yield on every impression.

Learn More

Explore the Platform

App-AdTech Stack - 3D-2

Header Bidding

Drive price competition between demand sources with a comprehensive in-app header bidding solution.

Learn More

App-AdTech Stack - 3D-3

Demand Sources

Get access to the most comprehensive set of demand sources on the market, including direct demand driven by our global direct sales team.

Learn More

App-AdTech Stack - 3D-4

Consent Management

Manage consent for your audience and control the messages app users receive to provide consent.

Learn More

App-AdTech Stack - 3D-5

Ad Delivery

Take advantage of innovative ad units and a built-in video player.

Ad Units

Video Player

App-AdTech Stack - 3D-6

Reporting & Analytics

Robust analytics and reporting capabilities to help drive ad revenue insights.

Learn More

App-AdTech Stack - 3D-7

Ad Serving

Take advantage of the most powerful ad servers on the market to maximize your ad revenue.

Learn More

App-AdTech Stack - 3D-8

Data Management Platform

Harness your own 1st party data with a built-in DMP.

Learn More

App-AdTech Stack - 3D-9

Advertiser Ad Quality Measurement

Integration with tools that allow advertisers to access viewability information and increase the likelihood of direct sales deals.

App-AdTech Stack - 3D-10

Revenue Intelligence

Machine learning and AI maximize yield on every impression.

Learn More

https://449964.fs1.hubspotusercontent-na1.net/hubfs/449964/Ad%20Tech%20Stack%20Guide%20Thumbnail%20(1).png

The Complete Publisher Ad Tech Stack

GUIDE

Find everything you need to know about the components of the publisher ad tech stack.

Read the Guide

Content:
Build vs. Buy

Are you considering a DIY route, building or integrating each piece of the ad tech stack in-house? Wondering how the effort and ROI stack up to choosing a managed service solution?

These articles help break down, in detail, the difference between building a component, integrating a standalone tool, or ultimately working with a platform that consolidates it all for you.

Get all your burning questions answered with the articles in this series.

Publisher Ad Tech Stack Maturity

ARTICLE

Learn more about how the traditional publisher ad tech stack matures as a publisher grows.

Read the Article

https://449964.fs1.hubspotusercontent-na1.net/hubfs/449964/Publisher%20Tech%20Stack%20(1).png

Incorporating
Demand Sources

gear-cloud-icon

Increase Demand Competition

The simplest, and most effective way to increase CPMs for your website or mobile app is to incorporate more sources of demand. Learn how many to integrate.

Read More

target-icon-2

Best SSPs for Publishers

Trying to determine which demand sources to integrate? Find out which SSP partners offer the best solutions for publishers.

Read More

direct-sales-icon-2

Benefits of Direct Sales for Publishers

Learn more about why you should be taking advantage of demand from direct sales (hint: higher CPMs!).

Read More

Levvvel Doubles Ad Revenue

CASE STUDY
We immediately doubled our daily ad revenue when we switched to Playwire.
Deni Latic
CEO

LEVVVEL _ The best gaming experiences start here. (1)

Case Study

2x

Doubled ad revenue after switching to Playwire.

7x

Direct sales drive 7x higher CPMs than indirect.

12x

Video units drive 12x higher CPMs than display.

21x

Flex leaderboard drives 21x higher CPMs than display.

Components of the
Ad Tech Stack

Header Bidding Resource Center

HEADER BIDDING

Learn everything you ever wanted to know about header bidding (and probably more) in our comprehensive resource center.

Read More

Video Header Bidding: What to Know

VIDEO HEADER BIDDING

Learn everything publishers need to know about video header bidding, and how to implement it.

Read More

What Is an Ad Server?

AD SERVING

In this post, the ad tech team at Playwire lays out what ad servers are and how they work. Read on for more information, and find out how to maximize advertising yield.

Read More

Programmatic Advertising Resource Center

PROGRAMMATIC STACK

Browse all of our content about programmatic advertising in a single place to learn more about the entire ecosystem.

Read More

Video Advertising Resource Center

VIDEO ADVERTISING

Learn about the tools and technology needed to implement video advertising (and how to generate higher CPMs that traditional display).

Read More

Increasing Ad Revenue with RI

BEYOND THE AD TECH STACK

Revenue Intelligence is proprietary technology Playwire has developed to be driven by a single purpose: to increase ad revenue for publishers. Read more about how it works.

Read More

HEADER BIDDING DRIVES 200% YIELD INCREASE

CASE STUDY
We saw results immediately and have seen both premium demand and programmatic revenue from their killer combination of direct sales and full-stack revenue amplification.
David Larkin
Strategy and Business Development

letterboxd-logo-h-pos-rgb-1000px-removebg-preview

Case Study

200%

Yield increase through header bidding alone.

25%

CPM increases with Data Management Platform.

Selecting the
Right tools

Trying to determine which tools and technologies are right for you? Use these articles to learn about the top providers in each category.

header-bidding-auction-icon

Best Header Bidding Partners

Read the Article

server-icon

Best Ad Servers for Publishers

Read the Article

DMP-icon

Top DMP Partners

Read the Article

shield-icon-2

Best Consent Management Platforms

Read the Article

gear-cloud-icon

Top Demand Side Platforms

Read the Article

app-monetization-icon-2

Best Mobile Ad Mediation Platforms

Read the Article

network-icon

Top Ad Networks

Read the Article

partnership-icon

Best Ad Exchanges for Publishers

Read the Article

Amplify
Your Ad Revenue

Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.

Get Started