for Programmatic Media Buyers
Get direct access to Playwire’s first-party data and custom audience segmentation.
350M+ UNIQUE USERS
180+ UNIQUE AUDIENCE SEGMENTS
25+ CORE VERTICALS & DEMOS
MADE POSSIBLE BY PLAYWIRE'S PROPRIETARY DMP
Since Playwire’s inception 15+ years ago, our data collection and targeting capabilities have been at the core of our ability to deliver high-performing, revenue-amplifying advertising strategies for both publishers and advertisers.
Today, using all the data knowledge and expertise we have gained over the years, we are proud to offer direct access to our previously exclusive data and custom segmentation as a standalone solution for audience targeting.
Why Use Playwire's Data?
The Unique Benefits
of our Data and Audience Solutions
Exclusive Access to First-Party Data
Data from 500+ exclusive publishers.
- Our dynamic on-page script location allows us to generate and store first-party data from across our entire network within Playwire’s proprietary Data Management Platform (DMP)
- Data collection from 350M+ unique users
- A proven track record for running quality campaigns based on our data
Technology backed by the best data minds in the business.
- Hands-on approach to data
- DMP features, functionalities, and processes that are always up-to-date
- Immediate response time when feature updates are needed
- Expert development and quick turnaround for custom segments
Data you can be confident in.
- All-in-one data solution
- Integration with our proprietary DMP, Consent Management Platform (CMP), and complete publisher portfolio
- Compliance with all state-by-state, international, and federal laws such as CCPA and GDPR
IAB + Custom Audience Segments
- Audience segments based on standard IAB content and audience taxonomy
- Audience segments across 25+ verticals
- Proprietary custom segments in key verticals such as real estate, gaming, and entertainment
- Demographic, behavioral and interest-based segments
- All data is available via Playwire's direct publisher integrations
*No data is collected on children's or kids' websites in compliance with COPPA regulations.
Reach your Target
Demographic and Vertical
Reach highly engaged audiences across various demographics and all standard IAB categories in addition to custom segments, which are built based on Playwire's exclusive first-party publisher data. Some of our most popular segments include:
Exclusive Gaming Audiences
Unique segments spanning from casual gamers to hardcore enthusiasts.
Movie + TV + Music Segments
Granular data based on interests, broken down by genre, category, and more.
Unique Sports Segments
Unique sporting segments from football to wrestling and everything in between.
Homebuyer + Renter Data
Data on those who have recently bought, or are searching for homes or rentals.
and so much More...
180+ Unique Segments
Data across a variety of specific verticals from travel and healthy living to business and finance.
How to Access Playwire's
All Major DSPs
Playwire’s data is currently available through all major DSPs including, but not limited to, DV360, The Trade Desk, Xandr, and MediaMath.
Google Ad Manager 360
If you utilize Google Ad Manager 360 and have the Audience feature enabled, you can utilize Playwire’s data and audience segments right inside your GAM360 account.
Reach the right audience at the right time and drive CTR, VTR and engagement rates that you won't find anywhere else.