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How one News & Entertainment Publisher Achieved Unbeatable Ad revenue

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Average Pageview CPM
110
Increase

Over the course of their partnership with Playwire, the publisher saw a 110% increase in average Pageview CPM.

Video Units
568
Higher CPMS

Innovative video units have significantly improved ad revenue, with video units bringing in 568% higher CPMs than traditional display.

"From day one, Playwire has always delivered me exactly what they’ve told me they were going to."

Impressive Platform enhancements

Knowing they would get exactly what they needed, this publisher returned to Playwire in 2019, after a short hiatus from publishing, with the launch of their new website. During that time (2011 to 2019), Playwire made significant platform updates since the last time the publisher had worked with Playwire, adding several new features to the RAMP® Platform.

"I was blown away by the changes to the platform in just a few years and saw exponential improvements in ad revenue. Playwire is constantly innovating and improving their platform, making it a no-brainer to continue working with them."

A True Partnership

Because of the success of this editorial publisher, they are no strangers to pitches from other ad management solutions seeking to gain their business. They regularly receive offers attempting to draw them away from the RAMP® Platform, but none even remotely come close to the benefits and revenue received from Playwire.

"I’m constantly receiving pitches from other solutions looking to get me to leave Playwire, but the pitches they send would have me receiving only about 5% of the revenue I get when working with Playwire. They truly have no idea what the RAMP® Platform is capable of."

The Bottom Line: Unbeatable Ad Revenue

"There is nobody else that can beat what Playwire does. There are plenty of solutions that will promise to do it, but none will deliver at their level."

The publisher trusts Playwire because the team keeps its promises and the technology delivers unbeatable ad revenue. What’s not to love?

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