PLAYWIRE’S
HASHED
EMAIL API
The future of digital identification, data collection, and audience targeting across the ad tech ecosystem.
![Playwires Hashed Email Solution_HERO-4](https://www.playwire.com/hubfs/Playwires%20Hashed%20Email%20Solution_HERO-4.png)
Hashed Email
An Unlikely Hero
The moment that it became clear that the digital landscape as we’ve always known it would soon no longer include the collection of third-party cookies, there began an industry-wide search to find a new way to continue safely and effectively identifying and collecting user data. From that search emerged an unlikely hero: hashed email.
![https://www.playwire.com/hubfs/Hashed-Email-Unlikely-Hero.png](https://www.playwire.com/hubfs/Hashed-Email-Unlikely-Hero.png)
Introducing PLAYWIRE’S
HASHED EMAIL API
Learn more about the simple implementation, benefits, and unique capabilities of Playwire’s Hashed Email API.
What is it?
Playwire's Hashed Email API turns a user's email address into an encrypted identifier, and then shares that identifier up the chain with media buyers. Everybody wins:
- Media buyers can better target ads, and so are willing to spend more.
- User data is completely protected.
![Playwires Hashed Email Solution_What is it_COPY-1](https://www.playwire.com/hubfs/Playwires%20Hashed%20Email%20Solution_What%20is%20it_COPY-1.png)
The Benefits of Hashed Email
Sessions with a hashed email address generate 2x higher CPMs on average.
Why? Advertisers will pay more for:
- Cross-device and cross-browser tracking.
- More reliable tracking than third-party cookies.
- More accuracy when defining audience segments.
![Playwires Hashed Email Solution_BENEFITS-3](https://www.playwire.com/hubfs/Playwires%20Hashed%20Email%20Solution_BENEFITS-3.png)
What Makes Playwire's Solution Unique?
In addition to the benefits listed above, Playwire’s Hashed Email API includes:
- Simple on-page code implementation
- Increased reliability
- Privacy law compliance
- Better audience segmentation via integration with our proprietary DMP
- Data collaboration with major identity providers including LiveRamp and The Trade Desk
Explore Playwire's Hashed Email API
![Playwires Hashed Email Solution_RAMP-copy](https://www.playwire.com/hubfs/Playwires%20Hashed%20Email%20Solution_RAMP-copy.png)
Always Hit Your Target
with Playwire
Solutions built for today, tomorrow, and well into the future of digital advertising. RAMP® offers simple and scalable ad monetization solutions to maximize your revenue.
DIRECT SALES
Get access to premium demand you can’t get anywhere else, driven by a global direct sales team.
An Expert Team
RAMP is backed by a team of ad tech experts, all focused on accelerating publisher growth.
![](https://www.playwire.com/hubfs/Icon%20Library/brain-circuit-RI-icon.png)
Revenue Intelligence® {RI}
Drive 30% higher revenue with algorithms that maximize yield on every impression.
Amplify
Your Ad Revenue
Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.