English Spanish French German Dutch Hindi
Platform → Playwire's Hashed Email API

PLAYWIRE’S HASHED EMAIL API

The future of digital identification, data collection, and audience targeting across the ad tech ecosystem.

Contact Us

Playwires Hashed Email Solution_HERO-4

Hashed Email
An Unlikely Hero

The moment that it became clear that the digital landscape as we’ve always known it would soon no longer include the collection of third-party cookies, there began an industry-wide search to find a new way to continue safely and effectively identifying and collecting user data. From that search emerged an unlikely hero: hashed email.

Learn More

https://www.playwire.com/hubfs/Hashed-Email-Unlikely-Hero.png

Introducing PLAYWIRE’S
HASHED EMAIL API

Learn more about the simple implementation, benefits, and unique capabilities of Playwire’s Hashed Email API from Playwire CTO, Nick Branstator.

What is it?

Playwire's Hashed Email API turns a user's email address into an encrypted identifier, and then shares that identifier up the chain with media buyers. Everybody wins:

  • Media buyers can better target ads, and so are willing to spend more.
  • User data is completely protected.

How Email Hashing Works

 
 
Playwires Hashed Email Solution_What is it_COPY-1

The Benefits of Hashed Email

Sessions with a hashed email address generate 2x higher CPMs on average.

Why? Advertisers will pay more for:

  • Cross-device and cross-browser tracking.
  • More reliable tracking than third-party cookies.
  • More accuracy when defining audience segments.

More Hashed Email Benefits

 
 
Playwires Hashed Email Solution_BENEFITS-3

What Makes Playwire's Solution Unique?

In addition to the benefits listed above, Playwire’s Hashed Email API includes:

  • Simple on-page code implementation
  • Increased reliability
  • Privacy law compliance
  • Better audience segmentation via integration with our proprietary DMP
  • Data collaboration with major identity providers including LiveRamp and The Trade Desk

Explore Playwire's Hashed Email API

 
Playwires Hashed Email Solution_RAMP-copy

Always Hit Your Target
with Playwire

Solutions built for today, tomorrow, and well into the future of digital advertising. Our RAMP Platform offers simple and scalable ad monetization solutions to maximize your revenue.

DIRECT SALES

Get access to premium demand you can’t get anywhere else, driven by a global direct sales team.

Direct Sales

An Expert Team

RAMP is backed by a team of ad tech experts, all focused on accelerating publisher growth.

People Power Playwire

Revenue Intelligence {RI}

Drive 30% higher revenue with algorithms that maximize yield on every impression.

Revenue Intelligence {RI}

Amplify
Your Ad Revenue

Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.

Get Started