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Letterboxd Increases Year-Over-Year App Revenue by 2,433%

Switching to Playwire increased Letterboxd's overall ad revenue by 2,433% and increased average CPMs by 50%.

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The Challenge:

Letterboxd had seen a huge growth in use of their app, and had struggled to effectively manage ad revenue with the free ad monetization platform they were using.

The Solution:

Letterboxd was looking for an SDK that provided a seamless ad management experience and generated higher ROI than their free solution. The RAMP for App Platform met all their requirements and more.

The Result:

By moving their app monetization strategy over to Playwire's RAMP for App Platform, Letterboxd was able to generate 50% higher CPMs and realize an additional 2,433% YoY ad revenue increase compared to their previous solution.

About Letterboxd

Letterboxd is a global social network for grass-roots film discussion and discovery. With an app interface boasting a large user base, it can be used as a diary to record and share opinions about films as someone watches them, or just keep track of films that were seen in the past. It allows users to showcase favorites on their profile page, rate, review and tag films as they add them.

Scaling App Advertising Efforts

Letterboxd worked with Playwire to incorporate the RAMP SDK into their app, allowing them to take advantage of demand from 10 mediation partners that they hadn't yet tapped.

In addition, the switch to Playwire from the free app monetization platform they had been using allowed Letterboxd access to both direct sales deals as well as premium ad units they had never before tested in their app interface.

The increased competition from additional demand, as well as the addition of unique app ad units that advertisers pay a premium for resulted significant increases in average CPM over the free app monetization provider Letterboxd had been previously using, ultimately resulting in a 2,433% increase in ad revenue.

It was so easy to get started with Playwire

“We saw results immediately and have seen both premium demand and programmatic revenue from their killer combination of direct sales and full-stack revenue amplification.”

David Larkin, Strategy and Business Development at Letterboxd

David Larkin

Why Playwire?

Letterboxd partnered with Playwire because the RAMP SDK had everything they needed to monetize more effectively in a single place.

Premium Ad Units

RAMP for App delivered all the high impact ad units Letterboxd needed to increase CPMs and yield, including native ads, interstitials, rewarded ads, and playable ads.

Direct Sales

The additional of premium ad units made it much easier for Letterboxd to participate in the direct sales deals sourced by the Playwire team, significantly increase CPMs.

In-App Header Bidding

Playwire's in-app header bidding solutions combined demand from top app mediation partners to drive greater competition and higher yield for app ads.

We Helped Them Realize Their Potential

“Letterboxd had huge potential for revenue amplification - they have a huge reach and a deep understanding of their fanbase. By implementing a combination of header bidding, ad monetization, audience segmentation and direct sales we helped them realize that potential in their app as well as their website.”

Jayson Dubin, CEO atPlaywire

Jayson Dubin

Let Playwire focus on your advertising so that you can focus on building up your content and growing your audience.

Whether you need more resources to help manage services, additional demand sources, or higher CPMs, we've got you covered. Playwire unifies advertising in a way never done before by combining Direct Sales, Deal IDs, Header Bidding and more all in one easy solution.

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