How Monsters & Critics Scaled Ad Revenue with Playwire

30% Increase
Immediately upon switching to Playwire, Monsters and Critics saw a 30% increase in total ad revenue.
Flexibility & Support
The level of responsiveness and attention provided by Playwire’s Partner Success team is key to the success of the relationship.
19x Higher
On average, Monsters and Critics sees 19x higher CPMs for Flex Leaderboard units than for traditional display.
The Tech
The simplicity of integration, lightweight code, and technology to support fast ad delivery has supported the massive growth of Monsters and Critics.
About
Monsters and Critics
Monsters and Critics was founded in 2003 and has been one of the internet’s leading sources of niche entertainment news for nearly two decades. The site has a special focus on Reality TV and Showbiz and caters to a robust, diverse community of readers. Over the last few years, the site has grown exponentially, reaching upwards of 20 million pageviews per month.
“The platform is incredibly simple. Everything just works. And our revenue is higher than with any other solution we’ve tested.”
James Wray
Owner, Monsters & Critics
Scaling Up
With Playwire
“Integrating Playwire’s code is simple and keeps our page fast and lightweight, something that has been incredibly valuable as we’ve scaled.”
James Wray
Owner, Monsters & Critics
A True
Partnership
One of the most important parts of the relationship for the Monsters and Critics team is the support they receive from the experts on the Playwire team. From Partner Success to Tech Support and Yield Ops, the team quickly solves problems and helps to ensure ad revenue is always improving.
For the Monsters and Critics team, the decision to work with Playwire is simple. The revenue the platform drives, and the support behind the platform are unmatched in the industry.

Amplify
Your Ad Revenue
Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.