Sandbox and Co. chose to partner with Playwire, a 14-year veteran in the industry, to leverage Playwire’s technologies and experienced sales relationships. Playwire first worked with Sandbox to integrate an easy-to-deploy technology across Sandbox's entire portfolio of media properties.
Playwire then revamped Sandbox's monetization strategy through Playwire's Direct Sales channels. All Sandbox properties had immediate access to Private Marketplace, programmatic guaranteed, and direct deals found exclusively on the Playwire platform.
Playwire’s Yield Ops team reworked the Sandbox legacy ad pricing logic, reviewed policy compliance, adopted Google Open Bidding and Amazon Transparent Ad Marketplace, and integrated 3 times the number of header bidding partners. Sandbox also adopted Playwire's proprietary video content and ad monetization product, Trendi, to access high video CPMs across all sites.