Sandbox and Co. wanted to increase digital ad revenue while reducing operating costs associated with running both an ad technology team and a global direct ad sales team.
Sandbox and Co. chose to partner with Playwire to leverage their technologies and experienced sales relationships.
Sandbox experienced a 150% year-over-year growth in revenue across their sites.
Partnering with Playwire also allowed Sandbox to see a 30% reduction in operational expenses.
Sandbox & Co.
Sandbox & Co. is focused on bringing families and educators the best digital experiences in a safe environment. By combining 21st-century skill sets with cutting-edge technology, gamification, and personalization, their goal is to create a world where everyone is empowered to learn.
Sandbox and Co. is an online publishing company that manages a portfolio of education sites on mobile, over-the-top media, desktop, and app platforms. Sandbox and Co. wanted to increase digital ad revenue while reducing operating costs associated with running both an ad technology team and a global direct ad sales team. They sought to partner with a digital advertising partner capable of handling the scale and complexity of their diverse product offerings.
Sandbox and Co. chose to partner with Playwire, a 14-year veteran in the industry, to leverage Playwire’s technologies and experienced sales relationships. Playwire first worked with Sandbox to integrate an easy-to-deploy technology across Sandbox's entire portfolio of media properties.
Playwire then revamped Sandbox's monetization strategy through Playwire's Direct Sales channels. All Sandbox properties had immediate access to Private Marketplace, programmatic guaranteed, and direct deals found exclusively on the Playwire platform.
Playwire’s Yield Ops team reworked the Sandbox legacy ad pricing logic, reviewed policy compliance, adopted Google Open Bidding and Amazon Transparent Ad Marketplace, and integrated 3 times the number of header bidding partners. Sandbox also adopted Playwire's proprietary video content and ad monetization product, Trendi, to access high video CPMs across all sites.
50% increase in revenue
Sandbox saw a 50% increase in revenue in the first month of their trusted partnership.
150% growth on sites
With Playwire’s video technology across all sites, Sandbox’s revenue uplift was complemented by an increase in page speed and CPMs, garnering better results than Sandbox had anticipated.
30% reduction in operational expenses
From February 2018 to May 2020, Sandbox experienced a 30% reduction in operational expenses.