Senior Marketing Manager

Playwire is a full-service digital innovation partner specializing in online advertising and proprietary technologies to elevate publishing brands. As we continue our rapid expansion, we are seeking a skilled Senior Marketing Manager with deep B2B SaaS marketing expertise to own and optimize the full marketing funnel — from awareness to acquisition to handoff to Sales. This role is ideal for a data-driven growth marketer who knows how to build and scale high-performing demand generation programs, understands user acquisition mechanics in a SaaS and AdTech environment, and can align marketing activities tightly with revenue outcomes.

Essential Functions: (What you'll do)

• Own the B2B SaaS Funnel: Lead strategy and execution across the full marketing funnel — from top-of-funnel awareness to bottom-of-funnel lead conversion.
• Demand Generation: Plan, launch, and optimize integrated campaigns (paid, email, content, and events) that generate qualified pipeline and accelerate growth.
• User Acquisition: Develop and test acquisition strategies to increase marketing-sourced leads and trials. Own paid and organic channel performance (LinkedIn, Google Ads, SEO, etc.).
• Content Marketing: Collaborate with internal stakeholders and freelancers to produce content that drives engagement, ranks in search, and supports the buyer journey.
• Website & CRO: Own website performance as a marketing channel. Optimize for conversions through A/B testing, UX improvements, and landing page development.
• Sales Alignment: Partner with Sales to ensure marketing-generated leads are high-quality and supported with the right content, nurture programs, and enablement tools.
• Campaign Analytics & Reporting: Track KPIs and analyze funnel performance across channels. Use data to refine campaign strategy and communicate results to stakeholders.
• Marketing Tech Stack: Manage and optimize the use of tools like HubSpot, Google Analytics, LinkedIn Campaign Manager, and others.

Requirements: (Qualifications)

• 5–8 years of B2B marketing experience, with at least 3 years in a SaaS environment
• Demonstrated success in developing and executing full-funnel marketing strategies that generate leads, nurture prospects, and drive revenue
• Proven track record of owning or heavily contributing to user acquisition programs, including paid media, SEO, content, and email marketing
• Strong command of demand generation best practices across multiple channels (paid, organic, events, etc.)
• Experience with marketing automation platforms (HubSpot preferred) and analytics tools (Google Analytics, etc.)
• Highly analytical mindset with ability to interpret data, draw insights, and optimize campaign performance based on measurable outcomes
• Exceptional communication and storytelling skills — able to translate complex product features into clear, compelling value propositions
• Experience working cross-functionally with Sales and Product to align marketing efforts with broader business goals
• Comfortable in a fast-paced, remote-first environment, balancing strategic planning with hands-on execution