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Ad Tech Ecosystem → MAX

Ad Tech Ecosystem: MAX

MAX

What is
MAX?

MAX (formerly known as MoPub) is an ad mediation solution for mobile publishers. The company was owned and operated by Twitter until it was recently acquired by AppLovin to become a part of MAX.

All About
MAX

Qualifications

There are no minimum requirements to work with MAX. Provided you don’t violate the company’s policies, you can sign up for an account through the submission form on the website.

Benefits for Publishers

There are many benefits for MAX users that lead to improved revenue and a better yield for inventory. 

The platform has over 25 SDK networks, over 20 in-app bidders, high-value demand from AppLovin, and over 100 DSPs actively buying through one of the largest exchanges available. 

Publishers using MAX gain access to unlimited custom campaign options and networks, which allow them to unlock new opportunities to increase revenue across multiple channels. 

MAX supports most ad formats and the company is consistently investing in the latest developments in in-app monetization technology. This means MAX users will be able to access innovations as soon as they are announced.

MAX
Reviews

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MAX by AppLovin has mixed ratings on review platforms. On TrustRadius, the platform has a 6.6 out of 10-star rating. 

Despite the mixed reviews, MAX users like AudioMack, Playgendary, and IdeaSolutions rave about the platform’s capabilities and features, citing measurable revenue increases and improved processes. 

Under its former moniker MoPub, the platform earned a Winter Momentum Leader accolade from G2, with a mixed rating of 3.8 out of 5 stars.

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