Ad Tech Ecosystem: Nexxen

Qualifications

While specific qualifications weren't explicitly stated, Nexxen collaborates with:

1. Advertisers: Nexxen assists advertisers in realizing their digital and CTV campaign aspirations, leveraging top-tier technology, data, and insights within a transparent marketplace.
2. Broadcasters and Publishers: Nexxen aids broadcasters and publishers in maximizing their digital and CTV yields using advanced technology and stellar customer support. They also offer tools that facilitate self-service planning, selling, and ad serving.

Benefits for Publishers

Nexxen offers publishers a clear path into digital and CTV media, combining flexibility with decision-making clarity. Their data-powered tools help reduce industry complexities, making monetization goals more achievable. 

Nexxen’s inventory planning tools allow publishers to allocate media efficiently, targeting audiences more effectively. Publishers can also easily connect with advertisers through Nexxen's self-service tools and access unique demands via their DSP. 

Moreover, Nexxen ensures a smooth CTV ad experience for viewers, emphasizing yield optimization and seamless ad transitions.