Ad Tech Ecosystem: SmartyAds


What is

SmartyAds is a programmatic advertising company that offers a complete tech stack including a supply-side platform, a demand-side platform, and a series of white-label solutions. 

The SmartyAds SSP helps publishers by simplifying programmatic trade with cross-channel sales and advanced management solutions.

All About


There are no minimum requirements to work with SmartyAds. If you want to get started, first register on their website, or access the benefits of the platform through a revenue partner like Playwire.

Benefits for Publishers

SmartyAds is a full-stack ad platform that offers solutions for publishers and advertisers. The SSP provides leading monetization tools that help publishers optimize their programmatic trade systems to maximize revenue.

The company’s focus on user experience helps to improve the value of inventory while advanced header bidding technology leads to better eCPMs. 

Using SmartyAds’ performance insights, publishers can create better reports that can be used to craft killer optimization strategies.

The platform also provides access to multiple demand sources including preferred deals, ad networks, DSPs, and more within an easy-to-navigate interface. The SSP dashboard is a user-friendly place where publishers can access all the controls they need to increase yield.

The company has spent nearly a decade honing the tech stack they have available to businesses now, and it has all the tools publishers need to run successful campaigns and achieve their revenue objectives.


SmartyAds has limited reviews on G2 but the reviews they do have are positive. The SSP has a 4 out of 5-star rating, with reviewers praising the traffic-controlling capabilities and the platform’s user-friendliness.

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