Ad Yield Ops 104: Executing Price Floor Rules in GAM

In this lesson, you will learn how to execute price floor rules in Google Ad Manage (GAM).

 

 

Lesson Overview + Resources:

In this lesson, we will discuss how to execute price floor rules in Google Ad Manager (GAM). This includes:

  • Price floor rules vs. target CPM rules
  • Building unified pricing rules in GAM
  • GAM price floor rule limitations

Here are additional resources pertaining to the lesson above: