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The Playwire Blog

Featured

What are the Best Ad Networks for Apps?

June 1, 2024

Key Points Mobile publishing is the only place in digital advertising where ad networks still function as critical parts of the ecosystem. Because most app ...

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The Two-Track Web Is Here: What Publishers Need to Do Now Read more

The Two-Track Web Is Here: What Publishers Need to Do Now

May 18, 2026

Reuters' AI Licensing Strategy: What Publishers Can Learn From It Read more

Reuters' AI Licensing Strategy: What Publishers Can Learn From It

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AI Bots Are Killing Publisher Engagement. Here's What to Do. Read more

AI Bots Are Killing Publisher Engagement. Here's What to Do.

May 6, 2026

AI Scrapers Are the Ad Tech Tax, But Worse Read more

AI Scrapers Are the Ad Tech Tax, But Worse

May 5, 2026

Viewability is Important for RPS, but Chasing Perfect Viewability isn't Worth it Read more

Viewability is Important for RPS, but Chasing Perfect Viewability isn't Worth it

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Publisher Ad Revenue Maturity Model: Where Are You on the Revenue Curve? Read more

Publisher Ad Revenue Maturity Model: Where Are You on the Revenue Curve?

May 5, 2026

5 Ad Revenue Metrics Publishers Should Track that Might Surprise You Read more

5 Ad Revenue Metrics Publishers Should Track that Might Surprise You

May 5, 2026

Ad Density Is the #1 Predictor of Publisher Revenue Per Session Read more

Ad Density Is the #1 Predictor of Publisher Revenue Per Session

May 4, 2026

ChatGPT Ads Go CPC: What Publishers Need to Know Read more

ChatGPT Ads Go CPC: What Publishers Need to Know

May 1, 2026

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