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How one Business Directory Simplifies Ad Ops & Maximizes Revenue

Case Study Image
Average CPM
10%
Increase

RAMP®’s Revenue Intelligence® algorithm has steadily grown CPMs for this publisher, increasing average CPMs by 18% year-over-year.

Flex Leaderboard
486%
Higher CPMS

On average, this publisher sees 919% higher CPMs for their Flex Leaderboard unit than traditional display ads.

"Playwire is invaluable because they create less stress for me as a leader. They completely take any concerns about ad ops off my plate."

What sets Playwire apart

This business directory website has been monetizing with Playwire since 2021. With the site's lifeblood being advertising revenue, the partnership with Playwire is incredibly important.
 
This publisher chooses to work with Playwire for:

Expertise

Access to an expert ad ops team always looking for ways to improve the site's revenue is irreplaceable.

Partnership

Playwire's Partner Success team takes all concerns regarding ad ops off the publisher's internal team, freeing them up to focus on strategic initiatives.

Revenue

The revenue uplift provided by the Revenue Intelligence® algorithms in the RAMP® Platform keeps the business in the green.

The level of access I have to technical support is unbelievable. Making changes to our website that could potentially interrupt our revenue flow, is always scary, but Playwire makes it seamless.
We’ve had a gradual year-over-year decline in traffic, but with Playwire, we haven’t noticed a dip in revenue. Our CPMs keep going up, keeping the revenue flowing.
The Partner Success team at Playwire is always looking for ways to improve our revenue and even makes recommendations for user experience improvements on the website. It is vital to have a partner so invested in our shared success.
The level of access I have to technical support is unbelievable. Making changes to our website that could potentially interrupt our revenue flow, is always scary, but Playwire makes it seamless.
We’ve had a gradual year-over-year decline in traffic, but with Playwire, we haven’t noticed a dip in revenue. Our CPMs keep going up, keeping the revenue flowing.
The Partner Success team at Playwire is always looking for ways to improve our revenue and even makes recommendations for user experience improvements on the website. It is vital to have a partner so invested in our shared success.
The level of access I have to technical support is unbelievable. Making changes to our website that could potentially interrupt our revenue flow, is always scary, but Playwire makes it seamless.

AMPLIFY YOUR AD REVENUE

Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.

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