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How Manta.com Simplifies Ad Ops and Maximizes Revenue

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↑ 18% Increase in Average CPM

RAMP’s Revenue Intelligence algorithm has steadily grown CPMs for Manta.com, increasing average CPM by 18% year over year.

↑ Flex Leaderboard Drives 919% Higher CPMs

On average, Manta.com sees 919% higher CPMs for their Flex Leaderboard unit than for traditional display ads.

About Manta.com

Manta is one of the largest online resources dedicated to small business. The Manta directory boasts millions of unique visitors every month who search our comprehensive database for individual businesses, industry segments and geographic-specific listings.

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An Indispensable Partner

"Playwire is invaluable because they create less stress for me as a leader. They completely take any concerns about ad ops off my plate."

Tommy Le, Product Manager at Manta.com

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Why Playwire?

Manta.com has been working with Playwire to monetize their website since 2021. With advertising revenue being the lifeblood of Manta.com, the relationship is incredibly important to the entire Manta.com team.

The Manta.com team chooses to work with Playwire for:

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Expertise

Having access to an expert ad ops team that is always looking for ways to improve Manta.com’s revenue is irreplaceable.

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Partnership

The Partner Success team is able to take all concerns about ad ops off the internal Manta.com team, freeing them up to focus on strategic initiatives.

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Revenue

The revenue uplift provided by the Revenue Intelligence® algorithms in the RAMP Platform keeps the business in the green.

Driving Revenue

“We’ve had a gradual year over year decline in traffic, but with Playwire, we haven’t noticed a dip in revenue. Our CPMs keep going up, keeping the revenue flowing.”

Tommy Le, Product Manager at Manta.com

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Invested in Shared Success

“The Partner Success team at Playwire is always looking for ways to improve our revenue and even makes recommendations for user experience improvements on the website. It is vital to have a partner so invested in our shared success.”

Tommy Le, Product Manager at Manta.com

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Seamless Support

“The level of access I have to technical support is unbelievable. Making changes to our website that could potentially interrupt our revenue flow, is always scary, but Playwire makes it seamless.”

Tommy Le, Product Manager at Manta.com

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The Support Manta.com Needs

The Manta.com team is currently in the process of doubling in size, so having a partner that they can trust to handle their ad revenue is important. The access the Manta.com team has to ad ops and development experts, who can educate them and support them in growth, is one of the key reasons they choose to work with Playwire.

“The level of access I have to technical support is unbelievable. Making changes to our website that could potentially interrupt our revenue flow, is always scary, but Playwire makes it seamless.”

- Tommy Le, Product Manager at Manta.com

It’s All About the Numbers

Ultimately, the business decision to work with Playwire was simple. The revenue the RAMP Platform can provide is all the business case that is needed. For the Manta.com team, the partnership with Playwire is a no brainer.

Amplify your revenue. Uncomplicate your ad tech stack.

Learn more about how Playwire can help you accelerate your business today.

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