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What are Ad Exchanges?
Ad exchanges are large digital marketplaces where publishers sell their digital ad inventory to media buyers (advertisers) - it's sort of like a stock exchange but for ads. Most of these sales occur via real-time bidding (RTB) auctions. In other words, the buying and selling of ad inventory on ad exchanges is done programmatically.
The Complete Guide to Ad Exchanges for Publishers
Open Ad Exchanges
The most common ad exchange you should know is the open ad exchange. But an open ad exchange is not exactly a type of ad exchange, but more like a type of deal available on ad exchanges that offers access to broad demand.
Mobile Ad Exchange
Mobile ad exchanges are a marketplace that connects app developers with advertisers interested in their ad inventory. While they are not comprehensive ad revenue solutions, mobile ad exchanges can be part of a well-optimized ad revenue strategy.
Video Ad Exchanges
While most major ad exchanges do video, some focus solely on video. Considering video advertising is one of the best ways for publishers to increase ad revenue, video ad exchanges are a key part of a successful video advertising strategy.
Guide to Google's Ad Exchange
ARTICLE
Google's ad exchange, Google AdX, generates broad demand, making it essential to most publishers' revenue strategies. And it's by invitation only. But smaller publishers can get access through Google partners like Playwire. Learn more about Google Adx and what it means to partner with a Google Certified Publishing Partner (GCPP).
I can’t overstate how important the data provided by RAMP’s Advanced Yield Analytics is for me as a publisher. It is something I’ve never seen before but always wanted. Now that I have it, I feel like I have been flying blind for the past 21 years.
2X
GTPlanet doubled their ad revenue over their previous solution when they joined Playwire.
7 Benefits of an Ad Exchange Platform
Today, ad exchanges exist primarily within other tools rather than as a standalone entity, but the traditional features of an ad exchange can provide big benefits to publishers. Here are the top seven benefits.
Best Ad Exchanges for Publishers
Ad exchanges, which today are incorporated into other tools like Supply Side Platforms (SSPs) or ad servers, are a good idea for publishers who are interested in increasing their ad revenue. But which ad exchanges are the best for publishers? Here are the best ad exchanges for publishers to work with in 2022.