The Complete Ad Exchanges Resource Center

What is an Open Ad Exchange?

Mobile Ad Exchanges: Everything App Developers Need to Know

Mobile ad exchanges are a marketplace that connects app developers with advertisers interested in their ad inventory. While they are not comprehensive ad revenue solutions, mobile ad exchanges can be part of a well-optimized ad revenue strategy.

Video Ad Exchanges: Everything Publishers Need to Know

While most major ad exchanges do video, some focus solely on video. Considering video advertising is one of the best ways for publishers to increase ad revenue, video ad exchanges are a key part of a successful video advertising strategy.

Guide to Google's Ad Exchange

Google's ad exchange, Google AdX, generates broad demand, making it essential to most publishers' revenue strategies. And it's by invitation only. But smaller publishers can get access through Google partners like Playwire. Learn more about Google Adx and what it means to partner with a Google Certified Publishing Partner (GCPP).

7 Benefits of an Ad Exchange Platform

Today, ad exchanges exist primarily within other tools rather than as a standalone entity, but the traditional features of an ad exchange can provide big benefits to publishers. Here are the top seven benefits.

Best Ad Exchanges for Publishers

Ad exchanges, which today are incorporated into other tools like Supply Side Platforms (SSPs) or ad servers, are a good idea for publishers who are interested in increasing their ad revenue. But which ad exchanges are the best for publishers? Here are the best ad exchanges for publishers to work with.